There had to be a ROI with Facebook at some stage and the new approaches in targeted advertising would appear to be getting some people upset according to an article in the Globe & Mail today. Just this week I bumped in to someone who is helping parents (and their children) understand the implications of Facebook and allowing access, not switching on filters etc etc – it pays to check… Read More »Watching You Watching Me
How do you get 70+ MBA students and a room full of alumni talking if its not immediately about jobs? Hold a networking event where there are 4 chairs like this that are sold for $10,000 each! Yesterday I had the opportunity to work with one of the current Ivey MBA classes on personal branding , time just flew by as we talked about personal brands and how they might… Read More »Lost for words? – Well I am just in the pink!
Over the weekend I had the opportunity to be speaking in Rochester, New York to a group called Rochester Asian Networking, which is a getting together of Asian employees from the principal employers in the city – namely Xerox, ITT, Kodak and Bausch & Lomb. There was an enthusiastic turnout on a Saturday morning and the day created quite a buzz. The message of using personal branding to manage your… Read More »Build Your Network
If you are currently telecommuting or feel that telecommuting is an ideal part of your next job you are going to want to consider some strategies to make yourself more visible. According to a recent Korn Ferry survey 61% of executives believe that telecommuters are less likely to advance compared to employees working in traditional office settings. If that is the perception then you will want to look at… Read More »Telecommuting? – Another good reason to consider personal branding
The next phase of the social networking advance is now upon us – Enterprise 2.0 – as reported in this recent Globe & Mail article talks about how we will be seeing the use of various social networking technology, such as forums, blogs etc, inside companies. Forward thinking companies are already taking the notion of personal branding and applying it to employees internally to improve, amongst other things, communication –… Read More »Internal Networking Using Technology
Whenever I travel I always take the opportunity to see if I can connect with people in my network, or look to meet with others that potentially can become part of my network. Ferrazzi talks about this in his book Never Eat Alone and its a habit that is very worth forming. This trip to Montreal has been no exception as I have been able to connect with one colleague… Read More »Making Connections