In the work that I do inside corporations there is an interesting extra that comes with each employee working on their own personal brands. GROUP HUGS! Actually it's more of a figurative group hug! Once the message and benefits of personal branding hits home, you often suddenly see a light come on and the person realises that if you can do this as one person……… What are the possibilities of… Read More »Are you in to group personal branding?
This past week I spent some time as a mentor with PR students from Humber college at their Personal Brand Camp 2. It was great to experience the enthusiasm and thirst for knowledge as well as the considered and respectful approach that the students displayed. Also last week I contributed to the PriceWaterhouse Coopers Personal Brand Week – an online initiative via Facebook and Twitter to share tips and tools… Read More »Are you really differentiating yourself?
According to a recent study at MIT perhaps more than we might think in the connected virtual world we live in. They found that it's possible to predict which executives will win a business competition solely on the basis of the social signals they send. Are you someone that prefers to meet people face to face than do all of your dealings by phone and/or virtually? Previously you might… Read More »How important is your charisma to your personal brand?
This blog post originally appeared in mid-year and has just come on a Top 10 Personal Branding Articles of 2009 list compiled by William Arruda over at Reach – so I thought I would post again to serve as a reminder for some actions to take in 2010 – wishing all a happy and successful new year! The new iPhone 3GS recent launch saw two impacts – Apple dropping… Read More »Is Your Career Like an Apple iPhone, Blackberry or other Smartphone?
One of the most difficult aspects of living your personal brand is knowing if you are on track. Having gone to the trouble of clearly identifying your brand and then agonized over a clear message you are in immediate danger of stumbling and doing damage to your brand by not continuing to gather feedback. But you are not going to be able to keep going to a group of clients… Read More »Get Others to Help Master Your Mind!
This post was prompted by a post over at Keith Ferrazzi's blog and is a copy of my comments on golf for business. Also when you get a moment drop on over to the new blog of Tim O'Connor – a former client who does just great PR work specifically for the golf industry. I love to play golf, but with running my own business and a young family I… Read More »Fore!
Let's face it, we are all busy. With the advent of social media and being able to keep in touch so more frequently and readily – we now have many more people "on our radar" then ever before. So when someone in your network comes to you for help, how easily do you remember what help they need, 1 hour, 1 day or 1 week later? Chances are within a… Read More »Explain to your network how they can best help you
This was the person I most wanted to see at the recent Art of Management event in Toronto – Tom Peters. It was after reading his book Brand You 50 that I started to get interested in personal branding, it's approach, how I had used many similar approaches in my own corporate career, advised others to do the same and how I could see this becoming a much bigger subject. Here… Read More »Tom Peters at The Art of Management
I had just finished reading Mitch Joel's new book before coming to his talk at The Art of Management recently, so was very pumped to see him present. He and I had the opportunity of meeting a few years ago in Montreal and have kept in touch , particularly around the subject of personal branding. Here are some of his thoughts: Compared to 2007, banner ads are being clicked on 50%… Read More »Mitch Joel at The Art of Management
Yesterday I was reminded in how the telephone has either become a very under appreciated or very appreciated communications device – and that perhaps we should all be looking to use it a little bit more. I received an e-mail from a job candidate looking to connect with the recruiter in my company. I used to be involved in third party recruitment and still seem to get my fair share of… Read More »You cannot always blame the economy if you are not getting responses.