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Lessons From Discover Your Personal Brand Conference – The All Star Panel

HR Leaders 4

This past weekend I had the opportunity to speak again at the Discover Your Personal Brand Conference.  DYPB 2016 was different from 2014 in a number of ways.

The focus was more toward small business and the caliber of speaker, panels and attendees was awesome. There were many inspiring young Canadians in attendance that really gave me a lift about the future of our country. All held within the back drop of Telus’ state of the art office in downtown Toronto, an environmental LEED building, bursting with technology and balanced with space and light.

The opportunity to attend conferences is always a big investment, even if its local so it was great to get such a rich experience. 

After introductions from the motivating conference organizer and founder Bobby Umar and keynotes from the always excellent Mark Bowden and inspiring Real Food for Real Kids founder Lulu Cohen-Farnell the highlight of the first evening for me was the Personal Brand Leadership All Star Panel. They were;

Cameron Gordon, Head of Communications, Twitter – Moderator
Erin Bury, Managing Director at 88 Creative
Jennifer Ettinger, Founder & President at Fit Your Style
Jagmeet Singh, MPP, ONDP Deputy Leader
Bobby Umar, Founder, Raeallan & DYPB

Full bios and more details on the schedule http://www.dypb.ca/schedule/ and other speakers can be found here http://www.dypb.ca/speakers/ 

Here is a Summary of the questions and panel answers;

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Discover Your Personal Brand 2016 #DYPB16

Last chance to book tickets for #DYPB16 – dypb.ca  TODAY only! Half Price Tickets to #DYPB16 #Toronto Aug 12-13. Buy One Get One Free! picatic.com/DYPB16 #BOGO over 50 experts & speakers on personal branding [youtube id=”mEFm7l3DLFY”]

Why you can no longer ignore video for your personal brand

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If you are still wondering where the Pulse content went on your personal LinkedIn stream then the answer is here in my recent blog post.  There has been a lot of consternation, comments and complaining as to why LinkedIn has made it so difficult to find this now.

Publishers on the Pulse platform have also noticed and been wondering why their viewing figures disappeared and why engagement overall on Pulse seems to be dropping.

The answer is: It’s August!

Even Gary Vaynerchuk posted a video about the benefits and disadvantages of this month

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But there seems to be a much more logical answer.

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Do you have a face for video?

This week saw the announcement of the roll out of short 30 second video specific content from LinkedIn’s 500 or so Influencers, including the CEO Jeff Weiner. This is a screenshot above of his reply to the question – What is your personal vision statement? and in the comments my reaction. This was part of LinkedIn’s announcement on their blog – “When an Influencer you follow posts a video, that… Read More »Do you have a face for video?

Are You Ready to Hog the LinkedIn Publishing Limelight?

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“Have you been published? Do you have a book?” are common questions I am asked when I deliver keynotes and workshops. I should collect my approach to personal branding into a book, and the idea has crossed my mind a million times, but I seem to have as many excuses not to.

I had an interesting discussion with a fellow speaker at a recent conference when we talked about this whole notion that a book does not generate significant revenue, but can help clarify in your own mind what you stand for and can help clearly position your expertise and knowledge.

My first ever blog post was December 2003, so it’s not that I don’t like writing or run out of things to say! I am also one of those people that prefers the kinesthetic feel of a physical rather then digital book.  Market research suggests that the old fashioned book is not the rapidly dying media that some would have us believe.

But our social media streams are increasingly becoming a visual collection of videos, high quality images, You Tube links and GIF’s (Graphics Interchange Format).

“Visual media is the new headline.” – Unknown

The poll that I ran in one of my articles showed the following results when it came to the various visual media that people used as part of their publishing;

Read More »Are You Ready to Hog the LinkedIn Publishing Limelight?

Are You Getting the Full Story on LinkedIn?

Just like many other social networks such as Facebook, LinkedIn is not giving you all the stories or even the latest posts and updates from your network, far from it. What you are actually seeing on your LinkedIn home page are the top stories and posts (and sponsored updates). So even though you might be thinking that Joe So-and-So has disappeared, they haven’t, its just LinkedIn has decided they are… Read More »Are You Getting the Full Story on LinkedIn?

Is LinkedIn Premium Membership Worth it?

This past month I ran an experiment, not too scientific, but effective enough that I stopped. For one month I cancelled my Premium LinkedIn membership to see if it made a difference. It did, the general level of interest dropped. Now there could also be a number of other outside factors I am not controlling but its enough for me to see the value in what I do in having… Read More »Is LinkedIn Premium Membership Worth it?

Let’s Be Extra Careful Out There!

Firstly Happy Canada Day to all Canadian readers and Happy 4th of July for Monday to all my American readers. A new, unpublished Intel Security survey of 2,000 U.K.-based LinkedIn users found that nearly 24 percent of respondents have connected on LinkedIn with someone they did not know. Moreover, nearly 69 percent of survey-takers said it never even crossed their minds that the people they’ve connected with might be fictional online personas… Read More »Let’s Be Extra Careful Out There!

How much is your LinkedIn network paying attention to you?

For the last 3+ months I have been running a very unscientific experiment with a clients LinkedIn account. We are looking to raise their visibility in their space and sector so have been posting regular updates with their thoughts, comments and sharing of information related to this. The client is providing us with content and comments (it needs to be their voice) and then we are scheduling the posting of… Read More »How much is your LinkedIn network paying attention to you?

What the LinkedIn Acquisition by Microsoft Might Mean to You

MS buys LI

There had been rumours in the past of LinkedIn seeking strategic partners or an acquirer, with several technology companies being the possible ‘one’.  Yesterday saw the news that the successful one will be Microsoft.

My initial thought is I hope this has positive results for many of the areas that LinkedIn seems to be falling short on with technology and that Microsoft does not allow this purchase to squander or suffer like it has with Skype and other poor past acquisitions.

The challenge with any merger, big or small is the merging of leadership styles and cultures. Everything said initially is for the benefit of the stakeholders – investors, employees and users. The reality rolls out differently over the coming months, after all the deal does not close until the end of 2016, so don’t expect any wholesale changes until well in to 2017.

Naturally this was big news in the business world and a lot has been said, with much more to be said over the coming days and weeks. I have collected a few thoughts from the main parties involved as well as some social media, social selling and LinkedIn experts, here is what they had to say;

Read More »What the LinkedIn Acquisition by Microsoft Might Mean to You