While waiting for his owner to return from some local shopping, Bernard here knows where his boundaries are and he is not going to stray at all. If he were to jump out of the back of the truck he would certainly be placing himself in danger. Unfortunately, at work, this is something we are all a little guilty of. Perhaps on occasion, assuming it's not going to be life… Read More »Step out of your personal brand comfort zone
With consistency and progression comes change. As you spend more time consistently delivering on what you say your brand is and find your career progressing in the right direction, you are going to reach a point where new challenges and opportunities arise. New skills are developed and new ways to communicate your uniqueness present themselves. This week see's the 100th edition of the Tuesday Toonie weekly e-tip, which I feel… Read More »100 Toonies Worth
StandOut – The groundbreaking new strengths assessment. © 2011 by One Thing Productions Inc, 227 pages, Paperback 5R Score: 25/35 The Three Strengths Principles Your Genius is Precise You Can’t Respect What You Don’t Remember You Must Reach Beyond Your Roles On a scale of 1-7 Relevance – is it right for personal branding? - 7 Resonance does it make sense to the reader? - 6 Relation is there a connection… Read More »Personal Brand Book Review – Standout
No doubt the business school case studies in years to come about the sad demise of Kodak and it's brand will raise many questions about the effectiveness of it's leaders. The filing of Chapter 11 bankruptcy by Kodak this week has many lessons for all businesses, but what can you learn from this and be sure that you are not facing the same in your career? 1. Don't underestimate the… Read More »Is your career facing a Kodak moment?
For those of you that have heard me speak you know that coffee is one of my popular brand examples. After all why drive past five Tim Horton's to get to a Starbucks black coffee – especially now that you can get 4 oz of extra liquid for at least 60 cents less in Tim's new Extra Large cup versus a Venti? The answer is it's not just about the… Read More »Does Size Really Matter? It’s not just about the coffee
How do you feel at this time of year when people start to talk about new year’s resolutions? - Fearful, because you know that this year’s one fell by the wayside mid-January. - Excited , because it gives you a chance to kick off the year with a flourish. - Resentful, because you are going to feel pushed in to committing to something. Regardless of the emotions that come up,… Read More »Your personal brand needs YOU!
You, Inc. The Art of Selling Yourself. © 2007 Harry Beckwith and Christine Clifford Beckwith – 316 Pages Hardback 5R Score: 21/35 The ‘Steps’ What people buy Planning and preparing Communicating Listening and speaking Relating Attitude and beliefs Tactics and habits Successes and delightful failures On a scale of 1-7 Relevance – is it right for personal branding? - 5 Resonance does it make sense to the reader? - 5 Relation… Read More »You Inc – The Art of Selling Yourself
My whole interest in the subject of personal branding started with reading Tom Peters book The Brand You 50 in 1999, since then I have avidly collected and read many others – some great, some good and some questionable! I dipped in to my collection and picked one book printed in each year since Tom Peters book and give a quick viewpoint. No doubt going forward my collection may well… Read More »A Decade (and more) of Personal Brand Book Publishing
Paul Allen – Idea Man – a memoir by the co-founder of Microsoft. © 2011 MIE Services LLC – 358 pages hardback $- US 27.95 / Cdn $35 PERSONAL BRAND LEADERSHIP POINTERS From this book you will learn: The importance of having several avenues of interest to round out your brand. How you can enjoy your passions AND make it part of who you are. Remain true to your core… Read More »Personal Brand Leadership Book Review – Paul Allen – Idea Man
It was sad to see the news earlier this week of the passing of Jimmy Savile, two days short of his 85th birthday, a truly authentic if slightly eccentric personal brand. Many years ago my aunt experienced a stroke and was in Stoke Mandeville Hospital in the UK, world renowned for it's work in spinal injuries, but also a hospital supported and visited on a regular basis by Jimmy Savile.… Read More »The 7 Signature Signs of Jimmy Savile – An Original Personal Brand