There was a recent article in the Globe & Mail, Top 12 Workplace Myths, taken from a chapter in the new book Fuse: Making Sense of the New Cogenerational Workplace™ – the article ended by offering what they called Fusions as key learnings from the chapter – I have added what you need to do about them. The most likable people get promoted, not the hardest workers. – If likeable is… Read More »Which way is the right way at work?
Sometimes one of the hardest parts of the work in defining your personal brand is identifying your purpose. Mother Theresa was a great example of someone with a purpose- to help the poor in Calcutta. Another is Guy Laliberte, the founder of Cirque du Soleil, with his dream of providing water to the third world with his One Drop- see the video at the Globe and Mail. But we may… Read More »Have you found your purpose?
The passing of Steve Jobs resulted in an outpouring of emotion and praise that I would suggest was almost unprecedented. A Google search shows over 234,000,000 web pages – 70,000,000 more than Obama! Now part of that visible reaction was due to the fact that we have so much more ability to communicate to many more people – ironically in many cases using the very tools that Jobs helped develop. … Read More »The Brand That Was Steve Jobs
The Fearless Fish Out of Water – How to succeed when you’re the only one like you. © 2009 Robin Fisher-Roffer – 213 Pages Hardback 5R Score: 30/35 The 7 Steps Go fishing for the real you Use your differences as a lure Find a few fish like you Swim in the ocean your way Put yourself out on the line Evolve by casting a wide net Reel in your… Read More »Personal Brand Book Review – The Fearless Fish Out of Water
Humans are fascinated with lists and two recent lists that were published in Forbes recently were no exception; The Ten Happiest Jobs; Clergy Firefighters Physical therapists Authors Special education teachers Teachers Artists Psychologists Financial services sales agents Operating Engineers But to some of these ten, this could actually be the 10 Most Hated Jobs – it all depends on perspective. In truth any job could be the happiest job… Read More »Are you happy in your job?
There is an interesting debate going on between the three main accounting designations here in Canada – CA (Chartered Accountant), CMA (Certified Management Accountant), and CGA (Certified General Accountant) about the value or not of a merger of two or all three organizations. Having spoken to audiences at conferences, professional development days and several chapters of all three, it is clear that merging is not going to solve all the… Read More »So if you are an accountant – is that designation really so important?
Many people know me for driving past a Tim Hortons (or three!) to get to a Starbucks! As I only drink black coffee the connection I have to Starbucks is more than just the coffee – its the other emotional connections I make with the brand. Starbucks marketing team has been held up as a great example of using social media to engage consumers and they have… Read More »Which came first the coffee, the cup or the store(y)?
Last week John Baird, Foreign Secretary and one of the Canadian governments leading figures, caused a bit of storm with a recent business card re-design. He seems even to have strayed from the 'brand standards' that are recommended and his Chief of Staff even had to sign a disclaimer to formally acknowledge that his office was advised against the changes. There is always the challenge of wanting to have a… Read More »What does your business card communicate about your brand?
The provincial election in Ontario is a little over a week away and depending on which poll you believe anyone of the three main parties could end up winning. But if it came down to backyard barbecue invitations instead of votes NDP leader Andrea Horwath would be the winner with 37% of respondents to an IPSOS Reid poll saying they would prefer to have her than 32% for PC leader… Read More »And the new Premier of Ontario is……….likeable?
The appointment of Meg Whitman as CEO of Hewlett Packard this week brought immediate doom and gloom predictions from analysts and market experts – unfortunately this comes as no great surprise. Regular surveys including yearly studies by Catalyst find the following: Companies with the greatest number of women on their boards performed significantly better financially than companies with fewer female board members. Women in high-ranking corporate positions offer their companies… Read More »Are markets too quick to judge female CEO’s?