Read time: 3 mins. Your brand online is an important piece of real estate.
Your website is the one online asset you control…..100%
So why do so many investors neglect it? There are many reasons.
- Lack of knowledge.
- Fear of technology.
- Confusing messaging.
- Poor design.
- Too many distractions.
and………time.
This week’s podcast guest, Lindy Nowak, has a solution. Tune in to find out what it is.
Listen to the full episode now
Lindy Nowak talks about the importance of having a clear idea of what you want your business (and brand) to achieve. You want to have the end in mind as this can help you streamline your processes and make your business more efficient.
That includes having a website you are proud to share and that reflects your brand.
It is important for businesses to have a website as it is a crucial marketing tool. This is especially true in the age of social media, where potential clients will check out a company’s website to learn more about them.
Most people don’t realize how much time, money, and effort it can take to get a website up and running.
Often they don’t update their websites (or even have one in the first place), often due to the perceived cost or difficulty of doing so. The increasing complexity of software like WordPress can be problematic for users who are not familiar with web design.
Alternatively, small business owners sometimes try to do too much themselves, including writing their own content, and this can lead to subpar results.
Lindy shares how to create an effective website, with the one-page scrolling format. There are a number of key elements you need to include.
10 Key Brand Elements Your Website Should Have
- Start with a strong header message
- Keep the amount of content on the home page to a minimum
- Having clear messaging that is focused on making a sale, rather than being all about the brand.
- Include a video on the home page so people get to know you.
- Showcase a list of services,
- Link additional content such as an Instagram feed.
- It’s crucial to have beautiful imagery (that is legal!)
- Don’t forget a professional headshot.
- If you include a call to action (CTA) make sure that it is consistent and that it is placed in a spot where people will see it.
- Test different lead magnets and see what works best for your website visitors.
Meet Lindy Nowak
Lindy is the Founder of Up In a Day, a web design and development company that specializes in creating fast, high-quality websites for businesses.
As a small business owner herself, Lindy knows that starting a new company takes an immense amount of time, effort, and capital. Searching for the right website agency or trying to design one’s own website can be frustrating, time-consuming, and costly.
That’s why she started Up in a Day™ – to end the frustrations and help small businesses get up and running with little effort, on budget, and quickly. Lindy brings her passion, creativity, and marketing expertise to help companies grow and thrive.
For ‘personally brandtastic’ listeners Lindy is offering a free website review. Contact them and they will record a video taking you through their thoughts on your existing website.
Previously Lindy spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine.
In 2018, she founded Lino Creative, a branding and marketing agency. What started as traditional agency offerings, quickly evolved into what Up in a Day™
And if you are struggling to find an agency that can build an awesome website without waiting weeks or months Up in a Day can build you a high-impact website quickly and with minimal effort from you.
They make the process easy and painless so you can focus on your business while they take care of building your business the website it deserves. Check them out at: www.upinaday.co and schedule a call with them!
More on websites:
-
Does Your Headshot Reflect Your Personal Brand?: https://paulcopcutt.com/episode61/
-
Power of Words: SEO & Copywriting to Boost Your Personal Brand – https://paulcopcutt.com/episode93/
- Showcasing your personal brand on your website – https://paulcopcutt.com/episode56/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb