Unless you have erased Facebook from your world you can’t help to have noticed the announcement last week about their changing the company name to Meta. We can all speculate as to the reason behind this, beyond the inevitable PR spin from Facebook, and perhaps tie it back to the bad press and coverage they have been receiving lately. But there is a lot more to the name change than… Read More »Have You Thought of Re-Naming Yourself?
Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources. But Googling someone only gets you so far. With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?
I am certainly thankful for many things, including the opportunity to drop into your busy lives and share a little of what I feel might help you with your careers and lives. Once the big holiday south of the border is over (Happy Thanksgiving to all my US readers by the way) and you have resisted, as best you can, all the temptation of Black Friday and Cyber Monday there… Read More »What has your personal brand got to be thankful for?
There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL
A local brewery to me, Collective Arts, was recently recognized by LinkedIn as being a top 25 Start-Up Company in Canada. I love this company because not only are they successful and make good beer, but they also approach their branding, marketing and social responsibility in a unique way. Each quarter they ask for artists to submit artwork for consideration as the designs on their cans. If selected not only does the… Read More »Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding
I was asked recently by a newsletter reader that if you are wanting and intending to deliver a strong personal brand as the front to what you do how do you go about not dropping the ball? Is it just consistency, making a plan and (trying) not to deviate from it? In building a strong brand I recommend that you try to stick to the 3 C’s; Clarity – be sure that your… Read More »Is a personal brand really all about consistency?
This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?
The other morning I walked outside, the collection of shattered glass was the telltale sign that my son’s car had been broken in to. The opportune thief had passed by, looked in, smashed the window, rifled around and helped themselves to whatever they had seen on the back seat and probably in less than a couple of minutes they were gone. Unfortunately, this happens. Someone for a variety of reasons looks… Read More »Are You Guilty of This on LinkedIn?
Growing up we had two tortoises, long before they were ever banned as pets. When it came to pets they were hardly the most exciting, engaging pair but if they ever managed to escape from their pen it amazed me as to how quickly they were able to get to the garden fence and start burrowing out. When you first saw them slowly making their way to one side of… Read More »Slow and Steady Wins the Personal Brand Race
A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?