Skip to content

leadership

Finally building your personal brand through great recommendations. Problem solved

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”  Paul Rand Online reviews are becoming the default place for us to check up on a hotel, airline or new restaurant. When we travel, we first check to see what others have experienced .  Several surveys identify that almost 9 out of 10 of… Read More »Finally building your personal brand through great recommendations. Problem solved

How to ACE Connecting Your Personal Brand to Your Work

Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value.  Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how you see yourself.” Curt Coffman This became evident after a New York Times article last Sunday… Read More »How to ACE Connecting Your Personal Brand to Your Work

4 Steps to Turn Social Media Into a Positive Customer Service Experience

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of articles I have written based on my opportunity to attend the annual Tweetstock.ca Conference in… Read More »4 Steps to Turn Social Media Into a Positive Customer Service Experience

Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media this week, Cecil the lion was a protected animal on a game reserve in Zimbabwe. … Read More »Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

8 Steps to Captivating an Audience Demystified

“Getting an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen Our summer continues and we are just returning from a road trip touching on Lake Huron and Lake Michigan. It also involved taking in the Vans Warped Tour – – a day of hardcore music – my son’s ears are still ringing! A few weeks ago was… Read More »8 Steps to Captivating an Audience Demystified

5 Lessons I Learned From Organizing a TEDx Event

  “Learning never exhausts the mind” – Leonardo Da Vinci Conversations were going on everywhere. People were connecting with new faces, or others they knew but in a new way. They now had something stronger in common. Some were even catching up with people they had not seen in years. The local speakers were in high demand with peoples questions and congratulations.  The energy was electric and contagious.  This was how it… Read More »5 Lessons I Learned From Organizing a TEDx Event

Reinventing Your Brand to Relevance

My Dad was a huge newspaper reader. If we had a blue recycling box back in my childhood, we would have needed at least two just for all the newspapers we used to get each week. The weekends we had 5-7 to read, depending on when the local and free editions arrived! Naturally it became a bit a family trait and tradition. I still struggle with the electronic versions or… Read More »Reinventing Your Brand to Relevance

Do you know what others would say about you. And would you like it?

Knowing how others perceive you can be one of the most important pieces of information that you can gather about your personal brand. Getting feedback from others is something you MUST do on a regular basis, because it helps; You understand if what they say is how you want to be known. Identify areas that you might want to work on to raise your profile. Show others that you are looking to… Read More »Do you know what others would say about you. And would you like it?

Would Your Personal Brand Vision Get You Elected?

Unless you have been on another planet or deep in the rain forests of the Amazon, chances are you have seen, read or heard something about Rob Ford over the last few months.  This week saw an end to his reign as Toronto Mayor. But his strong brand still saw him elected back to his old council seat in the west of the city. It has been widely offered that… Read More »Would Your Personal Brand Vision Get You Elected?

Do You Have a Personal Brand Masterplan?

It could be the difference between success and greater success. Defining, developing and building your personal brand foundation is the very unsexy part of the whole personal branding process. But if you skip this part you are running the risk of building a very weak base. So weak that you may start to adversely damage your brand.  You NEED a masterplan. Define your values. You have probably heard it a… Read More »Do You Have a Personal Brand Masterplan?