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Establishing a New Brand in Real Estate Investing

Listen to the full episode What you will learn from this episode: Find out the key factors you need to focus on when establishing a new real estate investing brand Discover how you can stand out from the rest even in a competitive market Find out what you need to build on to gain brand credibility 3R’s – Read, Resource, Reflect Read: Traction – Gino Wickman Resource: Real Estate Investing… Read More »Establishing a New Brand in Real Estate Investing

What makes you ‘brandtastic’ and how can you audit that?

Listen to the full episode What you will learn from this episode: Find out how you can distinctly get across your unique value proposition Understand the reason behind doing a brand audit Find out the four key things you need to measure in your brand audit to help make you ‘brandtastic’ 3R’s – Read, Resource, Reflect Read:  Zag by Marty Neumeier Resource: Zag brand statement “Our brand is the only (category)… Read More »What makes you ‘brandtastic’ and how can you audit that?

Branding Lessons from the Corporate World

Listen to the full episode What you will learn from this episode: Find out the three core things that great brands do consistently that you can apply to your own real estate investing business Learn why clarity of your vision and consistent delivery of your message matters the most Discover a one-pager strat plan to help you communicate about your business and what you are trying to achieve 3R’s – Read, Resource,… Read More »Branding Lessons from the Corporate World

Having a Vision to Quit your 9-5

Listen to the full episode What you will learn from this episode: Learn how to find opportunities and create your brand that people connect and resonate with Find out how to work on your brand to grow your real estate business Learn how to avoid getting stuck and do away with analysis-paralysis mindset to get going and scaling 3R’s – Read, Resource, Reflect Read: Millionaire Real Estate Agent – Gary… Read More »Having a Vision to Quit your 9-5

What do people say about you when you are not in the room?

Listen to the full episode What you will learn from this episode: Find out why you should focus more on understanding the soft side of your skills more than the technical ones Discover tools and resources to help you uncover your strengths and leverage them Find out how other people perceive you to help you build your personal brand and your real estate business 3R’s – Read, Resource, Reflect Read:… Read More »What do people say about you when you are not in the room?

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship

What’s Important Right Now?

May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes.  We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?

Is it a Mayday or May Day?

I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence.  Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?

New Opportunity on LinkedIn to Showcase your Personal Brand

After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand