As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. In this episode, Paul shares tips and insights on how you can leave behind the year’s past with a happy heart, wipe out any trace of regret, and usher in new beginnings with joyful anticipation… Read More »Stop and do this now for a great 2023
Read time: 3 mins. Your brand online is an important piece of real estate. Your website is the one online asset you control…..100% So why do so many investors neglect it? There are many reasons. Lack of knowledge. Fear of technology. Confusing messaging. Poor design. Too many distractions. and………time. This week’s podcast guest, Lindy Nowak, has a solution. Tune in to find out what it is. Listen to the full… Read More »Having a Website That Reflects Your Brand
Read time: 4 mins. Personal brand visibility often starts with your online presence. This week we are going to look at how to leverage website backlinks and online reviews to create a powerful personal brand that sets you apart from the competition. Backlink Building is an essential step in SEO (Search Engine Optimization). It involves getting other websites to link to your website so that Google recognizes your website as… Read More »Build Your Personal Brand with Backlinks and Reviews
Read time: 9 minutes. This week we are going to learn the secrets to crafting content that stands out, positions your personal brand, and keeps your readers engaged. Website copy and content in general are an often overlooked part of marketing and branding your real estate business. Positioning personal brand content to reach more people is essential in today’s digital age. It allows you to expand your reach and make… Read More »Power of Words: SEO & Copywriting to Boost Your Personal Brand
Read time: 5 mins. This week we are going to look at why your website is important. But not enough time is dedicated to your most important piece of online real estate. This results in most real estate agents and real estate investors failing at creating a website that delivers the results they want. That’s because a website not standing out isn’t a design thing. It’s actually a credibility positioning… Read More »Why most agent and investor websites fail and what to do about it
Read time: 5 mins. This week we are going to look at how to build a real estate personal brand with great video and content. Real estate investors are 3-5 years behind realtors when it comes to good videos and creating great content. If you want to be an influencer or even have an impact on your market, you need to create content. It is also important to create micro-content… Read More »Creating a Personal Brand with Great Video and Content
When pitching a project to investors your personal brand needs to come through. There are other key elements you need to consider. For example, with a real estate investment pitch to potential investors, it is important to gauge their interest in advance by sending them a teaser deck or sales sheet. This will save time for both parties if it becomes clear that the investment is not a good match… Read More »4 Critical Elements to Personally Brand Your Pitch Decks
Are you tired of your emails being ignored? Learn how to improve your email open rate by culling your list and adding personality to your emails. In this week’s podcast episode you will learn: How to get people to open your emails How to avoid landing in spam How to inject personality into your emails Listen to the full episode now: “If you want to not land in spam, you… Read More »3 Tell Tale Signs No-one is Reading Your Emails
Branding and Marketing Your Real Estate Business – Part 1 In this week’s podcast episode, Trevor Mauch walks us through the ups and downs of building an amazing brand, from creating a recognizable icon to maintaining a strong community feel. In this episode, you will learn: 1. How Trevor Mauch built the brand of Carrot, including the culture, and how he tackled branding 2. The importance of evergreen marketing in… Read More »Building a lasting, memorable $10m software brand
The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of the business. Humans crave connection and are not so easily reached by a catchy slogan or product description filled with industry words. Listen to the full episode now: Since the pandemic, people are now even less willing to spend time and money on… Read More »3 Success Steps in Building a Human Marketing Funnel