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Why most agent and investor websites fail and what to do about it

Read time: 5 mins.  This week we are going to look at why your website is important. But not enough time is dedicated to your most important piece of online real estate. This results in most real estate agents and real estate investors failing at creating a website that delivers the results they want. That’s because a website not standing out isn’t a design thing. It’s actually a credibility positioning… Read More »Why most agent and investor websites fail and what to do about it

Creating a Personal Brand with Great Video and Content

Read time: 5 mins. This week we are going to look at how to build a real estate personal brand with great video and content. Real estate investors are 3-5 years behind realtors when it comes to good videos and creating great content. If you want to be an influencer or even have an impact on your market, you need to create content. It is also important to create micro-content… Read More »Creating a Personal Brand with Great Video and Content

4 Critical Elements to Personally Brand Your Pitch Decks

When pitching a project to investors your personal brand needs to come through. There are other key elements you need to consider. For example, with a real estate investment pitch to potential investors, it is important to gauge their interest in advance by sending them a teaser deck or sales sheet. This will save time for both parties if it becomes clear that the investment is not a good match… Read More »4 Critical Elements to Personally Brand Your Pitch Decks

3 Tell Tale Signs No-one is Reading Your Emails

Are you tired of your emails being ignored? Learn how to improve your email open rate by culling your list and adding personality to your emails. In this week’s podcast episode you will learn: How to get people to open your emails How to avoid landing in spam How to inject personality into your emails Listen to the full episode now: “If you want to not land in spam, you… Read More »3 Tell Tale Signs No-one is Reading Your Emails

Building a lasting, memorable $10m software brand

Branding and Marketing Your Real Estate Business – Part 1 In this week’s podcast episode, Trevor Mauch walks us through the ups and downs of building an amazing brand, from creating a recognizable icon to maintaining a strong community feel. In this episode, you will learn: 1. How Trevor Mauch built the brand of Carrot, including the culture, and how he tackled branding 2. The importance of evergreen marketing in… Read More »Building a lasting, memorable $10m software brand

3 Success Steps in Building a Human Marketing Funnel

The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of the business. Humans crave connection and are not so easily reached by a catchy slogan or product description filled with industry words. Listen to the full episode now: Since the pandemic, people are now even less willing to spend time and money on… Read More »3 Success Steps in Building a Human Marketing Funnel

5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand

The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin

In the age of social media, anyone can have fifteen minutes of fame, garnering an audience for their personal brand all on their own. This would lead anyone to assume that the need for any sort of public relations goes out the window if you have followers. However, don’t be so quick to assume that traditional publicity is dead, because it is very much alive and thriving. In fact, there… Read More »The 3M Formula for Getting Great Publicity for Your Personal Brand with Jill Lublin

Showcase Your Personal Brand by Writing a Book

Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand.  Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers,… Read More »Showcase Your Personal Brand by Writing a Book

Why You Need to Know What Others Think of You

Listen to the full episode Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance.  However, how do you find out how your brand is being perceived?  You can ask your network and trusted family and friends, but chances are they won’t give you the information you would need… Read More »Why You Need to Know What Others Think of You