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6 Reasons People Are Not Attending Your Events and Ideas to Get Them To

Events are struggling. Last night I attended a local in-person event and was surprised by the turnout. It was low. Woefully low. A year or so ago that room would have been full. Pre-pandemic I had a client who built a 20+ person event to over 300 in the room. Post pandemic we were falling over ourselves to go to as many in-person events as possible. Now I have clients… Read More »6 Reasons People Are Not Attending Your Events and Ideas to Get Them To

5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand

The 30 Second Formula to Connect Successfully

Listen to the full episode As more of us return to in-person networking and even as we continue to network online, one of the things that we consistently struggle with is what do we say? Particularly when somebody comes up to you or asks what is it that you do? Why you’ve got to check out this episode: Learn how to make your personal brand and message memorable so you… Read More »The 30 Second Formula to Connect Successfully

Is It What You Say or How You Say It?

Meeting someone in person and leaving a lasting impression is tough in today’s go-go, short attention span, digitally-driven world. You may even dread the networking event or professional conference precisely because of that reason. This is often because we are told too many inconsistencies or the latest gimmicks when it comes to saying who we are and what we do – commonly known as the Elevator Pitch. These often sound… Read More »Is It What You Say or How You Say It?

Tired of too many irrelevant LinkedIn connection requests?

We all have times on LinkedIn where we seem to get a flood of irrelevant connection requests. You check your network notifications, see the invite and think “Why has this person reached out to connect?”  You see no relevance in their background or experience and with that awful generic invitation message you have no idea if they really are trying to connect with you for a specific reason or they… Read More »Tired of too many irrelevant LinkedIn connection requests?

No-one Is Waiting For Your LinkedIn Updates

I am sorry to break this to you, but no-one is waiting by their computer or phone to see what you just did on LinkedIn or recent profile edits.  There, I told you.  Fact is we are all busy, we all have multiple notifications from numerous platforms and software and we are overwhelmed.  Chances are you are not surprised, shocked or maybe not even upset. After all it has been… Read More »No-one Is Waiting For Your LinkedIn Updates

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

3 Ways to Say ‘Thanks’ On LinkedIn at Any Time

This weekend is Canadian Thanksgiving – Happy Thanksgiving to you and your families. You shouldn’t wait though for once a year to let your connections know you are thankful for them. And it’s easy to do here on LinkedIn.  1. Kudos – Have you heard about the Kudos feature in the LinkedIn App? As with many features on LinkedIn they are often the (best kept) secrets and Kudos is no exception.  It was announced with… Read More »3 Ways to Say ‘Thanks’ On LinkedIn at Any Time

Linkedin’s Pinch, Punch First Day of the Month

Growing up in England it was considered bad luck if you did not go running around doing “Pinch, Punch first day of the Month” on the first day of every month, the bad luck was more in the form of bruised arms because once you did it to someone they could not do it back to you. “Pinch, Punch first day of the Month” involves pinching and then punching the… Read More »Linkedin’s Pinch, Punch First Day of the Month

How Much Do You Hate the Idea of an Elevator Pitch?

A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?