It still seems to be almost a week never goes by without an invitation to another networking / social networking/ connections platform that is going to be the next best thing since sliced bread or at least since Google +. But how do you know if you should join or not? Revisit (or start) with what communication objectives you have set for your personal brand. Just because someone in your… Read More »Is LinkedIn a Waste of Time?
One of the most common pitfalls I see with networking is not doing it. So often I will be sitting down with a client and talking about who they know and a guilty look comes over their face; "Oh I haven't been in touch with that person for ages." or "The last time I spoke to them was when I was job hunting the last time." or "We used to work side by side… Read More »Lost touch? – how to get your networking started again
In a webinar I delivered yesterday for Blue Steps, I spoke to the trend that I am seeing in the job market currently, namely hiring going on but companies not shouting about the opportunities. Although they are going to continue to use online as a major source of candidates, it is going to be via the sites that have profiles or networks, such as LinkedIn, versus the job boards. This… Read More »Approach the online job market differently this year
Last week I was delivering a workshop to a group of senior professionals and executives who had been let go by their previous companies, many of them after one or two decades or more of service. One of them observed that with the advent of social media, in particular LinkedIn, it highlighted for him how important networking was in the job search process. It also equally was observed by another… Read More »STOP your social media branding
Even having a personal brand attribute of being connected, I am going to be the first one to admit that I do not use or leverage online networks as much as I should or could. But I have made it one of my goals this year to spend more concentrated time on them, in particular LinkedIn as most of the work I am doing is with larger companies and I… Read More »Are you following the right things on LinkedIn?
Recently I received a request from someone who attended a speaking event that I did earlier last year. I always offer to help people or answer further questions that they might have on the subject of personal branding. With my past experience in recruitment I also offer to make introductions or share resources, which was what this person was looking for. It took me a matter of a few seconds… Read More »Does your personal brand overflow?
According to a recent study at MIT perhaps more than we might think in the connected virtual world we live in. They found that it's possible to predict which executives will win a business competition solely on the basis of the social signals they send. Are you someone that prefers to meet people face to face than do all of your dealings by phone and/or virtually? Previously you might… Read More »How important is your charisma to your personal brand?
This post was prompted by a post over at Keith Ferrazzi's blog and is a copy of my comments on golf for business. Also when you get a moment drop on over to the new blog of Tim O'Connor – a former client who does just great PR work specifically for the golf industry. I love to play golf, but with running my own business and a young family I… Read More »Fore!
Let's face it, we are all busy. With the advent of social media and being able to keep in touch so more frequently and readily – we now have many more people "on our radar" then ever before. So when someone in your network comes to you for help, how easily do you remember what help they need, 1 hour, 1 day or 1 week later? Chances are within a… Read More »Explain to your network how they can best help you
In a conversation with a senior management client recently it was interesting to observe that even with a list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper. They are currently working for a large Fortune 500 company where a strong internal profile and personal brand is key to getting the next… Read More »10 Ways to Market Your Talent Without Feeling Sleazy