Far too often people are inclined to want to be reactive when it comes to their personal brand, it gets attention when they need attention or help. Working on your personal brand does not necessarily have immediate impact, it can take time to get noticed for the right reasons. Understand that building a brand is not just for now or just in times of need – new job, new clients… Read More »Personal branding for life
Be clear about who you are, what you offer and why you are different – know what is on brand and off brand for you and concentrate on the on brand actions.
Develop a personal brand statement that can be used in various situations and opportunities – one for 15 seconds, one for 45 seconds and one that can be used in written communications and on profiles such as LinkedIn etc.
"The very purpose of existence is to reconcile the glowing opinion we have of ourselves with the appalling things that other people think about us." Quentin Crisp
Knowing and setting your moral compass is one of the key foundation pieces for building and developing your personal brand. One way to address this is to complete a Values Exercise, its like setting your GPS for your career and life. Getting really clear on your values helps you to address times when an opportunity arises and it is so in line with your values that it becomes second nature… Read More »Build your personal brand foundation – define your values, take the test
This was the title of the breakout sessions I delivered as part of the London Economic Development Corporations Student To Business Networking event last week, as well as the keynote to over 700 students and local company employees and it was interesting to note how many of them came up to me afterwards and admitted that they had not been paying as much attention to this as they obviously needed to as… Read More »Do you exist on Google and why should you care?
So let me get clear on this…….it is personal branders who are narcissists – right? Maybe its just me, or maybe it's because it is awards season, but there seems to be an increase in the number of self congratulations flying around from 'gurus' - several recent examples spring to mind: – The marketing expert that continues to decry all other forms of marketing other than their own and then litters their stream with self… Read More »And the award goes to……….
It is probably right to say that most companies have some sort of unwritten corporate dress code, I can remember back in the 80's that Duracell, then an up and coming company, seemed to attract men who wore white shirts, red ties and blue suits! But how far should a company go in directing dress code to employees? It would appear that the Swiss bankers UBS went a little too far… Read More »Does your style reflect your brand or the companies?
One of the most common pitfalls I see with networking is not doing it. So often I will be sitting down with a client and talking about who they know and a guilty look comes over their face; "Oh I haven't been in touch with that person for ages." or "The last time I spoke to them was when I was job hunting the last time." or "We used to work side by side… Read More »Lost touch? – how to get your networking started again
In a webinar I delivered yesterday for Blue Steps, I spoke to the trend that I am seeing in the job market currently, namely hiring going on but companies not shouting about the opportunities. Although they are going to continue to use online as a major source of candidates, it is going to be via the sites that have profiles or networks, such as LinkedIn, versus the job boards. This… Read More »Approach the online job market differently this year