When Your Real Estate Investing Expertise Cannot be Branded
A number of years ago I had a colleague with a wealth of business experience – they had knowledge of Law, HR, Operations and smatterings of more. They were a trusted advisor to business leaders as a consultant. The challenge was ‘everyone’s a consultant’ so how could they stand out and differentiate themselves in a crowded space? Over a beer we were ‘namestorming’ and I suggested “The CEO’s Consigliere” By… Read More »When Your Real Estate Investing Expertise Cannot be Branded