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values

How Are You Spending With Your Personal Brand Bank Account?

Three things happened over the last week to 10 days that really underlined for me the importance of understanding what makes you tick, what your personal brand foundation is all about. 1. The dramatic events involving Canadian soldiers on home soil. Two people sadly killed going about their duties and lives, not expecting that day would be their last.  I was able to witness first hand the funeral procession for Cpl… Read More »How Are You Spending With Your Personal Brand Bank Account?

Change Your Viewpoint

I apologise because I cannot remember where I originally found this to attribute it. But it will take just 37 seconds to read and change your thinking. Two men, both seriously ill, occupied the same hospital room. One man was allowed to sit up in his bed for an hour each afternoon to help drain the fluid from his lungs. His bed was next to the room’s only window. The… Read More »Change Your Viewpoint

Was last Friday a little friggatriskaidekaphobic for you?

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Scary movies aside, the fear of Friday 13th is very real for many people. That does not even include all the residents of Port Dover, Ontario who are descended upon by up to 250,000 bikers each time the 13th falls on a Friday.  I am sure with the good weather last week they had another big day.  In other cultures various other days are considered unlucky. In Spanish speaking countries… Read More »Was last Friday a little friggatriskaidekaphobic for you?

It’s time to play the music, its time to hit the lights – its time to stand by your personal brand

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The very public resignation by Greg Smith from Goldman Sachs last week using an op-ed piece in the NewYork Times is not a recommended tactic for your career! Certainly not at the top of your personal brand communications plan! However, what he did was good personal branding. One of the very first exercises that I get clients to undertake and a core part of the personal brand building foundation is… Read More »It’s time to play the music, its time to hit the lights – its time to stand by your personal brand

The changing world of work is old news

We have been reading for some time now from leading futurists, gurus and experts that we have to be better prepared for the rapidly changing world of work, that we need new skills and have to be re-training constantly. But the simple truth is that the world of work has been 'rapidly changing' for a very long time now, well before Facebook, LinkedIn and Twitter and its not being able… Read More »The changing world of work is old news

Build your personal brand foundation – define your values, take the test

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 Knowing and setting your moral compass is one of the key foundation pieces for building and developing your personal brand. One way to address this is to complete a Values Exercise, its like setting your GPS for your career and life. Getting really clear on your values helps you to address times when an opportunity arises and it is so in line with your values that it becomes second nature… Read More »Build your personal brand foundation – define your values, take the test

What drives your personal brand?

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According to a recent Princeton study money can buy you happiness – to a point – around $75,000 as an annual household income apparently. More than that has limited or no effect on your emotional well being or how elated, sad or stressed you feel on a day to day basis. Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the… Read More »What drives your personal brand?

A Tribute to Values

"If old so and so had lived until tomorrow he would have been dead just a fortnight" – Albert Copcutt A little less than a year ago my father, Ronald Copcutt, passed away, today would have been his 86th birthday. As he did about his father Albert when we were kids, I now find myself doing the same, quoting him to my children or telling stories about him. When I speak… Read More »A Tribute to Values

Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas

My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it's a core part of my brand. In online forums and other social media I have been signing off 'Just My Toonies Worth" for… Read More »Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas