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paulcopcutt

Establishing a New Brand in Real Estate Investing

Listen to the full episode What you will learn from this episode: Find out the key factors you need to focus on when establishing a new real estate investing brand Discover how you can stand out from the rest even in a competitive market Find out what you need to build on to gain brand credibility 3R’s – Read, Resource, Reflect Read: Traction – Gino Wickman Resource: Real Estate Investing… Read More »Establishing a New Brand in Real Estate Investing

What makes you ‘brandtastic’ and how can you audit that?

Listen to the full episode What you will learn from this episode: Find out how you can distinctly get across your unique value proposition Understand the reason behind doing a brand audit Find out the four key things you need to measure in your brand audit to help make you ‘brandtastic’ 3R’s – Read, Resource, Reflect Read:  Zag by Marty Neumeier Resource: Zag brand statement “Our brand is the only (category)… Read More »What makes you ‘brandtastic’ and how can you audit that?

Branding Lessons from the Corporate World

Listen to the full episode What you will learn from this episode: Find out the three core things that great brands do consistently that you can apply to your own real estate investing business Learn why clarity of your vision and consistent delivery of your message matters the most Discover a one-pager strat plan to help you communicate about your business and what you are trying to achieve 3R’s – Read, Resource,… Read More »Branding Lessons from the Corporate World

Having a Vision to Quit your 9-5

Listen to the full episode What you will learn from this episode: Learn how to find opportunities and create your brand that people connect and resonate with Find out how to work on your brand to grow your real estate business Learn how to avoid getting stuck and do away with analysis-paralysis mindset to get going and scaling 3R’s – Read, Resource, Reflect Read: Millionaire Real Estate Agent – Gary… Read More »Having a Vision to Quit your 9-5

What do people say about you when you are not in the room?

Listen to the full episode What you will learn from this episode: Find out why you should focus more on understanding the soft side of your skills more than the technical ones Discover tools and resources to help you uncover your strengths and leverage them Find out how other people perceive you to help you build your personal brand and your real estate business 3R’s – Read, Resource, Reflect Read:… Read More »What do people say about you when you are not in the room?

If You Are Confusing, You Are Losing

Have you ever used a mucus recovery system? Chances are there is one on your desk or at least in your office. The term came from an actor in a US-based show I was watching. They were deciphering a hospital bill trying to figure out what a $25 charge was for a “mucus recovery system” It made me think about how clearly you need to communicate or market real estate… Read More »If You Are Confusing, You Are Losing

How Are You Telling Your Real Estate Investing Story?

3 times storytelling will enhance and 3 times it will damage your brand. You want prospects and clients to make an emotional connection to your real estate investing business and your brand. Often we are told that storytelling is the way to do that. For that to happen it NEEDS to be;1. Engaging – attention spans are diminishing by the day.2. Easy to follow – sometimes visual or storyboards can… Read More »How Are You Telling Your Real Estate Investing Story?

What Do You Do If You Cee Tiepo’s in Marketing Messages?

Being slipshod with your marketing campaigns can make or break a relationship. But usually, if I see a mistake I am inclined not to judge unless it’s a blatant disregard for doing good work. If the marketing still works……… What about you – is it a Forgive, Forget or Fail?

Are You Measuring Marketing Effectiveness?

“How did you hear about us?” That question is probably still the primary source of marketing measurement for many real estate investing business owners. Which might be okay if your marketing is minimal or haphazard. But if you are starting to strategically plan more regular and perhaps in-depth or sophisticated campaigns you will want some solid metrics to fathom their effectiveness. Sticking your face on a giant billboard, side of… Read More »Are You Measuring Marketing Effectiveness?

Are Your Running Vanilla Marketing Campaigns?

Because your desire (or perhaps desperation) is to not exclude anyone with a pulse who could be a client or joint venture partner. Or you play it safe so you do not run the risk of offending anyone. You end up with vanilla real estate investing marketing. Perhaps you are following the ‘way it’s always been done’ or you are following some new guru or copycatting a 10x influencer or… Read More »Are Your Running Vanilla Marketing Campaigns?