You probably were not on the invitation list for last weekends Academy Awards ceremony, in fact most readers of this probably only got as close to this as I did – the TV. Although one of my former clients has had the pleasure of going and has been involved in the all important tallying of the votes – apparently it's not quite as exciting as you might think! Here are three… Read More »The Oscars Connection to Personal Branding
This past week I spent some time as a mentor with PR students from Humber college at their Personal Brand Camp 2. It was great to experience the enthusiasm and thirst for knowledge as well as the considered and respectful approach that the students displayed. Also last week I contributed to the PriceWaterhouse Coopers Personal Brand Week – an online initiative via Facebook and Twitter to share tips and tools… Read More »Are you really differentiating yourself?
Image from MOLESKINE ® web site www.moleskine.com A key component of the personal brand process is to ensure that your brand is being reflected in the various ways that people see, hear, feel even sometimes smell your brand. You live your personal brand every day and it should be lived in a way that is genuine to you and reinforces your brand with those you come in to contact with.… Read More »Old is sometimes the New
If it means something to you or those you love, I hope Valentines day on Sunday was not forgotten? With love in the air, it's a good time to measure how much you love your own personal brand. How is it working for you? If the answer is not so well then very often this can be due to a disconnect between your Values and the impact that perhaps your… Read More »How much are you in love with your personal brand?
Last weeks Toonies Worth generated quite a flurry of comments and direct e-mails about video and how you present your personal brand online – especially with video. Very recently Reach launched Personal Branding.TV where you can see a whole collection of videos on the subject and they will be adding a new video every day. But video is just one of the avenues for communicating your brand, an effective and… Read More »Are you doing any of these with your personal branding?
One of the concerns about personal branding, especially if someone has built a significant online presence is that how much of it is controlled or even manufactured? People are starting to ask – who can we trust or believe? Enter – VIDEO – it's helping to level the playing field a little. Many times now we are conducting business with people half way around the world who we have never met.… Read More »Using video to communicate your personal brand
According to a recent study at MIT perhaps more than we might think in the connected virtual world we live in. They found that it's possible to predict which executives will win a business competition solely on the basis of the social signals they send. Are you someone that prefers to meet people face to face than do all of your dealings by phone and/or virtually? Previously you might… Read More »How important is your charisma to your personal brand?
Making any type of job move, internally or externally, is going to be difficult in the current climate, given that if companies are hiring they are more likely going to be tougher on getting exactly the right fit – otherwise they will run light and save the money. But what can you do if you not only want to make a move, but possibly one in to a new area? Take… Read More »How can you make a job move in the current climate?
This was a question posted to me by Wallace Immen at the Globe & Mail toward the end of last year and one of my suggestions was used in a recent article. Here are my 5 recommended resolutions for your personal brand in 2010. 1. Who can you be developing and mentoring? As 2010 see's companies coming out of the recession and starting to expand they will be looking to… Read More »How can you take advantage of an improving economy in your career?
On the twelfth day of Christmas my brand strategist advised to me; Continue to personally brand, Network all the time, Reflect your consistent brand, Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate. Know what makes you special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. Now that you have clearly defined what your… Read More »The 12 Days of Personal Branding – Day 12, the final day.