If you were passing out of Union Station in Toronto yesterday, like me, then you would think that Santa was at least a little more creative than you thought as a young child. One thing you can be sure of in probably every major city is that there will be people begging on the streets. You see all the people rushing to work, their eyes firmly fixed on the neck… Read More »Does Santa have a personal brand?
The workshop I delivered on Monday at the Oakville Chamber of Commerce for small business week, was to a room predominantly full of small business owners and solopreneurs. It was a mixture of products, retail and service businesses – but there was a common theme coming out when we talked about marketing, advertising and branding. We are not Starbucks or Nike or Virgin – we do not have the resources… Read More »But I am Not Nike or Starbucks!
I was very fortunate to attend a breakfast keynote talk given at the Oakville Chamber of Commerce this week by Thomas Grifferty, the CEO of First Canadian Title. What was truly amazing about him was that it took him 5 years beofre his product/service was even recognised as being a viable proposition in Canada! This was a company that started in his daughters bedroom and now employs over 1,000 and… Read More »Perseverance – It’s Part of Personal Branding
I was just doing a little 'fun' surfing – actually to see how many web pages came up for each of the 3 main party leaders in the recent Ontario provincial election in a personal brand search. John Tory the Conservative leader was by far in the lead with over 400,000 pages where as Dalton McGuinty and Howard Hampton had less than 2,000 each. It was not a reflection of… Read More »And the winner is……….
Last night, as President, I hosted the quarterly meeting of the Hamilton & Area Coaching Association – a collection of local coaches and consultants who meet to network, share ideas and resources and generally try to forward the impact of coaching to a wider community. The speaker was a good friend and coach, John Kuypers of Performance Shift and he was talking on "Igniting Client Self-Discovery by Being Present". All… Read More »Just a Quote……..
A recent poll by Monster.ca, the job board, found that 81% of Canadians considered that their employer was “polluting the environment,” “ignoring the need to be environmentally friendly,” or in need of “help to become greener”. Only 18% of employees considered their employer to be extremely green. In a related survey a staggering 78% said that given a choice, they would leave their current job in favour of a greener… Read More »How Important Are Your Values as Part of Your Personal Brand?
As a job seeker or just someone who is interested to see how social computing is starting to be used and is being recommended to be used by companies and recruiters check out Zoominfo's latest FREE on demand webinar. "Recruiting is a Competitive Advantage – How social computing keeps your recruiting department one step ahead of the competition" – Presented by Zach Thomas, Senior Analyst, Forrester Research. You have to… Read More »How are recruiters using the web to hire?
A study by the University of Victoria has found that Canadians have less leisure time and more commuting hours – with the average Canadian spending 37 hours a week at work – perhaps not surprising is that the number of hours is rising (so much for more leisure time/ work share etc). What was surprising was that Americans were working on average 4 hours less a week. So I am… Read More »Happy Thanksgiving
The recent Mercer 2007 Total Rewards survey has highlighted some interesting trends as to what employers are offering and emphasising in terms of benefits to attract and retain employees. Their intended investments over the next 12 months are as follows: Retirement – 9% Healthcare – 14% Long term incentives – 20% Base salary increases – 23% Annual cash incentives – 29% Work-life balance – 32% Non-cash recognition – 33% Training… Read More »Are These The Top Perks You Are Looking For?
Ogilvy & Mather have done it again – another great, thought provoking, no holds barred viral ad as part of their Dove work – See ad 'Onslaught' on You Tube – just brilliant. O&M have done a fantastic job of getting their client very clear on their positioning, target audience and brand – are you able to say the same about your personal brand?