Beer Branding 101
Dundas, where I live is part of the mega-city Hamilton and one of the big recent success stories here is Lakeport Brewing. What Lakeport has been successful at is identifying its target market, appealing to it and sticking to what it knows. Its Vision is to "dominate and lead the growth of the value beer category" – and their Mission clearly supports that. They have two beers in the top… Read More »Beer Branding 101