“In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way.” Yesterday saw the passing of the probably much lesser known Microsoft co-founder Paul Allen. Quite possibly one of the most influential people of the late 20th and early 21st Centuries and not only because he helped popularize the most prevalent… Read More »What Will be Your Personal Brand Legacy?
The other morning I walked outside, the collection of shattered glass was the telltale sign that my son’s car had been broken in to. The opportune thief had passed by, looked in, smashed the window, rifled around and helped themselves to whatever they had seen on the back seat and probably in less than a couple of minutes they were gone. Unfortunately, this happens. Someone for a variety of reasons looks… Read More »Are You Guilty of This on LinkedIn?
Oh, boy, have I been procrastinating! I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you. I have had plenty of opportunities to share good examples of personal branding and how it might relate to… Read More »Procrastination, Power Blending, Promise and Personal Branding
The recent surprise Democratic House candidate election of Alexandria Ocasio-Cortez, who at 28, could potentially be the youngest woman ever elected to Congress, by 15% over incumbent Joe Crowley who led by 36%, was a lesson for us all in being attuned to the preferences of our target audiences or market. It was also a great lesson in political personal branding. There were likely a number of factors that attributed… Read More »Whats Wrong With This Picture?
Growing up in England it was considered bad luck if you did not go running around doing “Pinch, Punch first day of the Month” on the first day of every month, the bad luck was more in the form of bruised arms because once you did it to someone they could not do it back to you. “Pinch, Punch first day of the Month” involves pinching and then punching the… Read More »Linkedin’s Pinch, Punch First Day of the Month
A client reached out to me this morning and asked if I had some suggestions for positive reactions or resources to the whole concept of elevator pitches. We are regularly told that we need to have a good elevator pitch or as some call it now a personal brand statement, yet many of us still stumble when it comes to telling people what we do in a succinct manner. Wikipedia lists… Read More »How Much Do You Hate the Idea of an Elevator Pitch?
I continue to be excited by many of the LinkedIn changes, features and future promises, such as; Profile view change to enhance your personal brand – Ooops I think LinkedIn did it again – read about it here Active status in messaging so you know when someone is on LinkedIn – How to professionally stalk someone – read about that here Public posts where you can go beyond LinkedIn and get found on Google – 3… Read More »Have you tried this new LinkedIn mobile search feature yet? I did twice recently with interesting results
A few weeks ago I had the pleasure of being interviewed by a fello Brit and entrepreneur James Burchill – The Side Hustle Coach for his You Tube channel. I have been a guest on several podcasts and local shows over the years and what I loved about James’ interview was how differently branded it was; It took place in his car, a Smartcar (and yes he came up with… Read More »What Does Headbanging, Coffee and Smartcars Have to do With Your Personal Brand?
Well change is a constant so they say….. In a rework of the immortal words from Britney Spears “Oops, they did it again They played with your profile, your personal brand got lost in the shift” Yes (he says scratching his head), LinkedIn has redesigned the less than year old profile look and you are going to have to change your content because of it. Watch the full explanation video… Read More »Ooops, I Think LinkedIn Did it Again!
You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy