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How do you communicate your personal brand via social media?

  In several discussions with clients recently, the whole area of social media and how they should be thinking about their personal brands has come up. At a recent presentation by Kevin Durkee of The Jet Star Group, he talked about the fact that the use of social media is "a conversation happening at the speed of light. Also he outlined 20 tips for companies to consider when communicating their brand via… Read More »How do you communicate your personal brand via social media?

How much are people talking about your personal brand?

When it comes to your personal brand, how much of it's reputation is being communicated by word of mouth? Or how much is being 'put out there' using the many forms of social media? Having a good online brand is important, but in the initial stages of consideration and comparison do not underestimate the power of word of mouth.   One definition of 'brand' is "What other people say it is".… Read More »How much are people talking about your personal brand?

Do you whistle while you work?

  For the last few months I have been making much more use of public transport (more to follow in another blog post) and I am sure many of you have seen the coverage, photos and even videos of employees on the TTC (Toronto Transit Commission) subway and buses? Certainly this type of coverage and negative online commentary is not good for a brand that is already under pressure to… Read More »Do you whistle while you work?

What do 11th & 12th Graders Make of Steve Jobs or Bill Gates Personal Brand?

    A short while ago I had the pleasure of presenting at the National Technology Youth Leadership Conference put on by the bioscience students at Queens University for grade 11 and 12 students from across Canada who are interested in pursuing bioscience. The group were an incredibly enthusiastic and engaged bunch and I really enjoyed their energy. Also I was blown away by their ability to very quickly grasp… Read More »What do 11th & 12th Graders Make of Steve Jobs or Bill Gates Personal Brand?

Are you letting your personal brand slide?

  When ever you have to make a presentation it is an opportunity to also communicate your personal brand – but that does not have to be in the use of slides – it might actually be by NOT using slides that you can make your message even stronger and more memorable. In attending a conference last week I saw the opposite uses of PowerPoint – one that enhanced the presentation,… Read More »Are you letting your personal brand slide?

Are you really differentiating yourself?

This past week I spent some time as a mentor with PR students from Humber college at their Personal Brand Camp 2. It was great to experience the enthusiasm and thirst for knowledge as well as the considered and respectful approach that the students displayed. Also last week I contributed to the PriceWaterhouse Coopers Personal Brand Week – an online initiative via Facebook and Twitter to share tips and tools… Read More »Are you really differentiating yourself?

Old is sometimes the New

Image from MOLESKINE ® web site www.moleskine.com A key component of the personal brand process is to ensure that your brand is being reflected in the various ways that people see, hear, feel even sometimes smell your brand. You live your personal brand every day and it should be lived in a way that is genuine to you and reinforces your brand with those you come in to contact with.… Read More »Old is sometimes the New

Using video to communicate your personal brand

One of the concerns about personal branding, especially if someone has built a significant online presence is that how much of it is controlled or even manufactured? People are starting to ask – who can we trust or believe? Enter – VIDEO – it's helping to level the playing field a little. Many times now we are conducting business with people half way around the world who we have never met.… Read More »Using video to communicate your personal brand

How important is your charisma to your personal brand?

  According to a recent study at MIT perhaps more than we might think in the connected virtual world we live in. They found that it's possible to predict which executives will win a business competition solely on the basis of the social signals they send. Are you someone that prefers to meet people face to face than do all of your dealings by phone and/or virtually? Previously you might… Read More »How important is your charisma to your personal brand?