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If you are still wondering where the Pulse content went on your personal LinkedIn stream then the answer is here in my recent blog post. There has been a lot of consternation, comments and complaining as to why LinkedIn has made it so difficult to find this now.
Publishers on the Pulse platform have also noticed and been wondering why their viewing figures disappeared and why engagement overall on Pulse seems to be dropping.
The answer is: It’s August!
Even Gary Vaynerchuk posted a video about the benefits and disadvantages of this month
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But there seems to be a much more logical answer.
Read More »Why you can no longer ignore video for your personal brand
Firstly Happy Canada Day to all Canadian readers and Happy 4th of July for Monday to all my American readers. A new, unpublished Intel Security survey of 2,000 U.K.-based LinkedIn users found that nearly 24 percent of respondents have connected on LinkedIn with someone they did not know. Moreover, nearly 69 percent of survey-takers said it never even crossed their minds that the people they’ve connected with might be fictional online personas… Read More »Let’s Be Extra Careful Out There!
For the last 3+ months I have been running a very unscientific experiment with a clients LinkedIn account. We are looking to raise their visibility in their space and sector so have been posting regular updates with their thoughts, comments and sharing of information related to this. The client is providing us with content and comments (it needs to be their voice) and then we are scheduling the posting of… Read More »How much is your LinkedIn network paying attention to you?
This past week I was a guest for an experts interview series called Corporate Rebels. It was a Skype video interview and half way through the connection was lost, my hosts picture was frozen and I was talking away to myself (which can happen at other times occasionally!).
Luckily we were able to reconnect, finish the interview and with the wonders of editing the end result will hardly show a cut. But it struck me how many steps I had to take to ensure that the 30 live minutes were the best they could be.
I thought this experience would be useful to help you the next time you are getting ready for a video job interview or podcast;
It is important to have everything set up way ahead of time. The last thing you want to be doing, when you are trying to get ready for an interview is stumbling and fiddling and not thinking about the task in hand.
Natural light is ideal. If not, then ensure that there are lights casting enough illumination on you from more than one angle. You do not want only one side of your face showing or to find that the sun is shining right behind or across you, and the interviewer cannot see you. Windows or any source of light should be in front of you. If they are behind you, the viewer may only see your silhouette.
You want your interviewer to be focused on you so do not have anything like last weeks laundry hanging up in the background that could distract them. Stark blank walls are too bare. Plan for a pleasing backdrop like, perhaps a plant or tidy book case.
You might use this set-up for future interviews or business meetings. Use set up marks for your computer, lighting, and chair or standing position. That way for the next call, you can set up quickly.
Read More »17 Steps to Ensure You Ace Your Next Video Interview
Unless you are one of those fake profiles, you would not want to use a stock photo for your headshot on your profile. So why are you doing it with the most important piece of visual real estate you have?
One area of a LinkedIn in profile that is really under used is the header image. LinkedIn offers you a few stock photo options, but once you have seen a few of the same one on a few profiles that loses its effect quickly.
This probably more than any other area is a perfect place for you to communicate your personal brand.
Some of my clients have uploaded pictures of their personal passions, hobbies or pursuits. Alternatively some have used it as an opportunity to highlight parts of their personal brands from a professional perspective.
Part of the image area is covered up your profile but with some clever editing and a little trial and error you can get a very effective representation of you, your message and your brand, like mine above.
First here is the template to use so you know which areas are visible all the time and which ones may be covered depending on the device.
Read More »Build A Branded LinkedIn Header Image You Will Be Proud Of
When I was a kid and the local fair rolled into town, the main booth we would go to was called the “Win a Goldfish”. What seemed like hundreds of glass jars were laid out before me and in some of them were goldfish in water. For a few pennies, you got 3 attempts to land a ping-pong ball in one of the jars containing a goldfish and then take it home.
One of us always seemed to proudly be walking home, plastic bag in hand with our goldfish prize. Sadly our triumph was short lived as , a goldfish is not a hardy pet and usually only survived a few days.
Nowadays our connection to ‘goldfish’ has slipped from days to seconds. Read More »How to Hog the LinkedIn Limelight With 3D Activity (Part 2)
Read How to Hog The LinkedIn Limelight with a 3D Profile – Part 2 – click here
Growing up, my lasting memory of cinemas was birthday outings when we got the chance to see 2 full length movies with , bags of popcorn and the usherette at the interval selling mini ice cream tubs with wooden spoons that always made my tongue send shivers down my spine.
What are your lasting memories of the movies?
Fast forward a few decades and now we have movies (professional or amateur) everywhere we look. Streaming movies on demand, access through just about any technology device and a cinema industry that is constantly innovative in order to remain relevant and attractive.
For some of us, even visual stimulation is no longer enough.
Read More »How to Hog the LinkedIn Limelight With 3D Activity (Part 1)
According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. LinkedIn says around 11 times. Like it or not others are making decisions regarding your profile photo, or lack of one.
This may not be as far fetched as you might think. If you are a recruiter, hiring manager or someone looking to buy a product or service and your are searching, or come across an update or comment, you often look for the headshot first.
So what is your reaction if you do not see a face?
It might be that the person is trying to hide something, or they are not serious about business or you just move on.
So first things first, you need a headshot.
The first key step is…..Read More »What Use is Your Headshot on LinkedIn?
As you go about your daily activity on LinkedIn (you are doing that daily aren’t you?), you come across a profile of someone that is of interest to you. They might be a hiring manager, a recruiter or someone you think you might be able to do business with.
But the challenge is they are not a connection. You look through their profile and find you have no shared connections. They are too far removed from you to send a Message and you have no InMails you can use.
How do you get in touch?
The answer could be……Read More »Find Any Email Via Social Media Profiles