We love to play various card games. My kids especially love Crazy 8's, it's a fast paced game with the main goal to get rid of all your cards before any opponents. They get extra enthusiastic when they lay a card down that causes you as the next player to pick more cards up – especially the Queen of Spades, where the penalty is 5 extra cards! Unfortunately at many… Read More »Your Business Card is NOT a Queen of Spades
My whole interest in the subject of personal branding started with reading Tom Peters book The Brand You 50 in 1999, since then I have avidly collected and read many others – some great, some good and some questionable! I dipped in to my collection and picked one book printed in each year since Tom Peters book and give a quick viewpoint. No doubt going forward my collection may well… Read More »A Decade (and more) of Personal Brand Book Publishing
The passing of Steve Jobs resulted in an outpouring of emotion and praise that I would suggest was almost unprecedented. A Google search shows over 234,000,000 web pages – 70,000,000 more than Obama! Now part of that visible reaction was due to the fact that we have so much more ability to communicate to many more people – ironically in many cases using the very tools that Jobs helped develop. … Read More »The Brand That Was Steve Jobs
The Fearless Fish Out of Water – How to succeed when you’re the only one like you. © 2009 Robin Fisher-Roffer – 213 Pages Hardback 5R Score: 30/35 The 7 Steps Go fishing for the real you Use your differences as a lure Find a few fish like you Swim in the ocean your way Put yourself out on the line Evolve by casting a wide net Reel in your… Read More »Personal Brand Book Review – The Fearless Fish Out of Water
There is an interesting debate going on between the three main accounting designations here in Canada – CA (Chartered Accountant), CMA (Certified Management Accountant), and CGA (Certified General Accountant) about the value or not of a merger of two or all three organizations. Having spoken to audiences at conferences, professional development days and several chapters of all three, it is clear that merging is not going to solve all the… Read More »So if you are an accountant – is that designation really so important?
LinkedIn's move last week to allow the addition of volunteer experience and causes seems on the surface to be a great addition in communicating your personal brand to your professional network. Three benefits to you of being able to see other peoples volunteer experience; You can see who in your industry, voacation or network has similar interests to you. Particularly if you are looking to connect with that person, it… Read More »Three uses for the volunteer experience section on LinkedIn profiles.
The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand. © 2010 Trevor Clawson – 210 Pages Paperback 5R Score: 29/35 The 10 Secrets Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial 10. Be bold On… Read More »Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.
9 The announcement this week that the receiver for Blockbuster Canada has failed to find a buyer for either the business or to take over the stores does not mean the end of DVD or Game rental, infact it presents a great opportunity. There are still plenty of people who have no intention or inclination to use online download services for movies – (even though Google has just quietly launched… Read More »Internet killed the video star
Shopping online is something we do now on a regular basis, but as more companies move toward this business model they need to ensure that they are delivering on the promises they make. One of those 'unwritten' promises is if its an online purchase then the expected speed of response and ease of use is almost a given. But based on three recent online experiences that is not always the… Read More »Are you delivering your brand promise?
You may have heard me speak or write about my wife’s business in the past? Well, two years into the business, she is now a Regional Vice President, Independent Consultant with Arbonne, a Swiss company offering vegan herbal botanical based health and wellness products www.kericopcutt.myarbonne.ca and continues to look for opportunities to share these amazing products with others. Well we were talking about this and the fact that I have… Read More »Is Personal Branding Just Skin Deep?