Quite often we look to certain celebrities, famous people or influential leaders as the source of inspiration or reason that we do things a certain way or support a certain cause. People like Oprah or Richard Branson for example. But now a book just released "The 101 Most Influential People Who Never Lived" takes a different look at this and has just listed The Marlboro Man, Big Brother (from Orwells… Read More »Are You Influential – Have You Lived?
Dundas, where I live is part of the mega-city Hamilton and one of the big recent success stories here is Lakeport Brewing. What Lakeport has been successful at is identifying its target market, appealing to it and sticking to what it knows. Its Vision is to "dominate and lead the growth of the value beer category" – and their Mission clearly supports that. They have two beers in the top… Read More »Beer Branding 101
The phrase goes – "If you are not on Google do you really exist?" I was delivering a workshop yesterday to a group of unemployed professionals at HAPPEN and it was quite evident that the job seeker of today continues to face many challenges in securing their next position that professionals and executives have faced for years. According to recent recruiter surveys by Recruiters World – 73% find it useful… Read More »Do You Exist On Line?
As with any thing within your brand environment – your cellphone says something about your brand. Managing your brand environment is one of the critical steps in the thrid phase of the personal branding process – Exude – and items such as pens, diaries, computers, cars, offices all say something about your brand. Cellphones are fast becoming an all in one item – phone, camera, MP3 player, diary, e-mail, web… Read More »Does Your Phone Brand You?
Before presenting a workshop yesterday morning at the Oakville Chamber of Commerce I had the opportunity to listen to a really interesting keynote from Pierre Morrissette, CEO & President of The Weather Network. Much of what he said related directly to the challenges the small business owner has in building their business. What was really interesting was that he acknowledged: He did not know how to tell the weather –… Read More »What’s The Weather Going to be Like Today?
I was just getting ready to deliver a seminar recently, when the earlier morning speaker came back in to the room to recover his jacket. We exchanged pleasantries and I discovered that he, John Macaulay, had spoken on the subject of Laughter Yoga. When we concluded our chat and he was leaving with a big smile on his face, I said 'Have a great rest of the weekend' – he… Read More »The WOW Women of Xerox
The latest copy of my e-zine – Inukshuk- a guide for the right direction – has included in it a request for six figure executives to tell me what it is that is keeping them up at night about the management of their careers. If you are a six figure executive or profesiional that would like to receive a free recording of my presentation "1-2-3 Success Steps to Building a… Read More »What In Your Career Is Keeping You Up at Night?
Volvo has an interesting interactive part of their web site at the moment that is asking "Who would you give a Volvo to?" and then asking for stories about the person and which car in their range you would give. Some people have even nominated their cats and dogs! You can even send them an e-card to tell them how much you care that you are 'giving' them a car.… Read More »Volvo Car Giveaway!
I am always struck by the ability of some people to conduct business conversations on a cell phone in a crowded public space. Before cell phones became the norm, there was the story of the business man on a subway train in London who was being rather noisy with his 'calls' to clients etc. Until someone in the carriage had a heart problem and a passenger asked to borrow the… Read More »Do You Know When & Where You Are Being Talked About?
Seth Godin has done it again – at least as far as I am concerned. A while back he posted on his blog a story about someone getting a job by supplying only their references and not a resume. This recent posting makes equal sense to me – how about you? Would love to hear your thoughts. See Seths Blog