10 Ways LinkedIn Can Help Build Your Local Business


Imagine standing at a local networking event and every second that passes, two more new people walked in the door. It would soon get packed!

This is exactly what is happening 24 hours a day on LinkedIn as 7,200 new members join ever hour. As the world’s largest professional network, with over 450 million members, LinkedIn offers a huge global business opportunity.

But can it be useful on a local level and can it help you build new relationships and grow your business or career? Yes!

LinkedIn is business focused unlike Facebook or Twitter where the lines are blurred. On LinkedIn it is understood that you are connecting for business purposes. Around 40% of LinkedIn’s 12 million Canadian members live in Ontario. A simple postcode ‘Advanced Search’ can connect you with people as close as a 15 km radius to your location or target area.

You can also search by industry, company, job title and specific keywords to accurately pinpoint the connections your business needs. It is important for you to be very clear about who you want to connect with and why.

With that in mind, here are my TOP TEN ways to use LinkedIn effectively;

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The Good & Bad About Gwyneth Paltrow’s LinkedIn Profile

Time magazine gushingly reported this week that “Gwyneth Paltrow Has a Seriously Extensive LinkedIn Profile”. But on closer examination her profile may not even reach ‘All Star’ status, which is the ideal minimum that you want your profile to be. You can view her profile by clicking here. There are several good things to notice; Well taken headshot, interestingly using black and white which is different. Good use of a custom header… Read More »The Good & Bad About Gwyneth Paltrow’s LinkedIn Profile

Achieve Personal Brand Victory with These Olympics Lessons

Gold medal

With the Olympics, the great thing about living in one country and coming from another is I get to cheer for both, because I have double the chance of celebration. Go Canada, Go Great Britain!

Having worked with a number of former athletes, the Olympics give me the opportunity to witness great triumphs and disappointments that are accompanied by wonderful stories. I appreciate and admire an athlete’s struggles and sacrifices. I am also struck by examples of this year’s younger winners being inspired, even mentored by some of the more established and successful athletes.

Joseph Schooling first met Michael Phelps when he was 13, during the Beijing Olympics when Phelps visited his local swimming club. Eight years later, he beat Phelps in the 100 metre butterfly to win the first ever gold medal for Singapore.

Over the years, the Olympics has become much more of a commercial venture, at least in some aspects. Although host nations seem to be almost guaranteed to lose money, brands like Nike and Under Armour and top athletes usually win. Michael Phelps and Usain Bolt have become huge personal brands, with significant endorsement deals and rewards for winning. Even Joseph Schooling earned $750,000 for his medal.

However, I am sure that most Olympic athletes do not ‘do it’ for the money. The investment in supporting them to get to world-class levels can cost a country’s association way more than the bonus for medaling.

For me, one of the best examples of the win being everything was the sheer surprise and joy on the face of 16 year old Canadian Penny Oleksiak when winning a gold medal. Money was not in that picture.

The Olympic brand and logo does have huge monetary and recognition value and the International Olympic Committee (IOC) is almost manic about its control. This is in part to help protect the sponsors and the huge investments they make in wanting to be recognised and associated with the event.

So what are the Olympics showing us that you can apply to your personal brand?

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Lessons From Discover Your Personal Brand Conference – The All Star Panel

HR Leaders 4

This past weekend I had the opportunity to speak again at the Discover Your Personal Brand Conference.  DYPB 2016 was different from 2014 in a number of ways.

The focus was more toward small business and the caliber of speaker, panels and attendees was awesome. There were many inspiring young Canadians in attendance that really gave me a lift about the future of our country. All held within the back drop of Telus’ state of the art office in downtown Toronto, an environmental LEED building, bursting with technology and balanced with space and light.

The opportunity to attend conferences is always a big investment, even if its local so it was great to get such a rich experience. 

After introductions from the motivating conference organizer and founder Bobby Umar and keynotes from the always excellent Mark Bowden and inspiring Real Food for Real Kids founder Lulu Cohen-Farnell the highlight of the first evening for me was the Personal Brand Leadership All Star Panel. They were;

Cameron Gordon, Head of Communications, Twitter – Moderator
Erin Bury, Managing Director at 88 Creative
Jennifer Ettinger, Founder & President at Fit Your Style
Jagmeet Singh, MPP, ONDP Deputy Leader
Bobby Umar, Founder, Raeallan & DYPB

Full bios and more details on the schedule and other speakers can be found here 

Here is a Summary of the questions and panel answers;

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Let’s Be Extra Careful Out There!

Firstly Happy Canada Day to all Canadian readers and Happy 4th of July for Monday to all my American readers. A new, unpublished Intel Security survey of 2,000 U.K.-based LinkedIn users found that nearly 24 percent of respondents have connected on LinkedIn with someone they did not know. Moreover, nearly 69 percent of survey-takers said it never even crossed their minds that the people they’ve connected with might be fictional online personas… Read More »Let’s Be Extra Careful Out There!

Part of My Personal Brand is Canadian – Eh!! – Happy Canada Day!

When I arrived in Canada, 20 years ago today, I did not expect to ever embark on an entrepreneurial journey and my roller coaster of life, but would I change it? – probably not. An Englishman’s day is in April – St George’s Day which celebrates the patron Saint of England. Although after our exit from the Euro 2016 Football Championships there is little celebrating going on at home.  That coupled… Read More »Part of My Personal Brand is Canadian – Eh!! – Happy Canada Day!

How to easily find out how interested someone is in your LInkedIn profile

1 LI Profile

According to LinkedIn the most viewed page that most members check out is the “Who’s Viewed My Profile” page. It is probably not surprising, after all we want to know how interesting we may appear to someone. Especially if its a prospect, hiring manager or recruiter right?

The number of times your profile is viewed by different people is one of the key pieces of data that LinkedIn uses in giving your profile preference in searches. It is what they call part of the ‘interest’ factor.

If you have the basic account you only get to see the last 5 people that looked. With a premium account you can look back as far as 90 days.

But all options do NOT tell you how many times that person may have looked at your profile. Especially if its the same day. 

This is important because;
– They may be comparing you to other people with similar backgrounds.
– You come up in their searches several times and are increasingly of interest to them.
– More than one person has recommended you and they are coming back.

The good news is, there is a solution. ……..Read More »How to easily find out how interested someone is in your LInkedIn profile

What is your LinkedIn score?

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When LinkedIn was first launched back in 2003 it was very much set up and viewed as a resume posting network. It was very focused on job search and being used by recruiters and hiring managers.

This is no longer the case. Now more people are using LinkedIn for sales, business development, thought leadership, funding and many other uses.

The sales factor on LinkedIn can be used to help you understand how you are reaching and leveraging LinkedIn. Whether you are in job search, sales, hiring or for any other professional use, this Social Selling Index, as it is called, can really offer you a weekly snapshot of your effectiveness on LinkedIn……..Read More »What is your LinkedIn score?

How Greening Your Business Can Boost Your Career & Your Values

The #COP21 Climate Change International Conference going on in Paris this week is big news. Hopefully for more than just creating headlines and soundbites. But how can you personally relate to environmental issues to what you on a day to day basis or how this impacts your job? A poll by the job board, found that 81% of Canadians considered that their employer was “polluting the environment,” “ignoring the need to be environmentally friendly,”… Read More »How Greening Your Business Can Boost Your Career & Your Values

Emoji’s on LinkedIn – What Were You Thinking?

Don’t hit return too soon! On September 1st this year LinkedIn began rolling out a completely re-designed messaging feature on its platform. Their official blog announced it“New Messaging Experience Comes to LinkedIn”. After a few initial glitches and confusion, as expected with most new product features or upgrades, it now seems to be embraced and used more regularly than its previous versions. In general the messaging on desktop and mobile… Read More »Emoji’s on LinkedIn – What Were You Thinking?