brand

What Do You Think of Stephen Harper’s LinkedIn Profile?

Even with our recent election here in Canada and the continuing barrage of media coverage for the Presidential race down in the US (still a year away!!) I still do not tire of reading about politics. It may be my British upbringing, but I have always been interested in the subject, at local, regional and national level as well as internationally. My career personal branding coaching and former recruitment mind always… Read More »What Do You Think of Stephen Harper’s LinkedIn Profile?

Can Your LinkedIn Profile Become Your Obituary?

My Dad, like most English people, was a huge newspaper reader. He always said he checked the obituaries on a daily basis. If he wasn’t mentioned he got on with his day! The UK has more daily newspapers than most countries have magazines! If we had a blue recycling box back in my childhood, we would have needed at least two just for all the newspapers we used to get… Read More »Can Your LinkedIn Profile Become Your Obituary?

The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers?  Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you can custom the web address where your LinkedIn profile is placed, it is like your… Read More »The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

10 Ways To Display Your Talents At Work Without Feeling Sleazy, or Brash!

In a conversation with a senior management client it was interesting to observe that even with their list of impressive and significant accomplishments they were very reluctant to talk about them, even admit them and certainly not willing to put them down on paper or share them as a way of promoting themselves at work. And this was even though they were looking for that next project or promotion. Working… Read More »10 Ways To Display Your Talents At Work Without Feeling Sleazy, or Brash!

An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

“Everybody is a moon, and has a dark side which he never shows to anybody.” – Mark Twain Three separate lunar events occurred at the same time on September 27th, what was called by some as a Super Harvest Blood Moon. This event has happened only five times since 1900. The last time was in 1982, and it won’t happen again until 2033. On top of that this blood moon was… Read More »An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

Finally building your personal brand through great recommendations. Problem solved

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”  Paul Rand Online reviews are becoming the default place for us to check up on a hotel, airline or new restaurant. When we travel, we first check to see what others have experienced .  Several surveys identify that almost 9 out of 10 of… Read More »Finally building your personal brand through great recommendations. Problem solved

Do You Have What It Takes To Succeed With Your Linkedin Profile?

“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped his business. After a successful communications and PR career he jumped in at the deep… Read More »Do You Have What It Takes To Succeed With Your Linkedin Profile?

How to ACE Connecting Your Personal Brand to Your Work

Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value.  Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how you see yourself.” Curt Coffman This became evident after a New York Times article last Sunday… Read More »How to ACE Connecting Your Personal Brand to Your Work

4 Steps to Turn Social Media Into a Positive Customer Service Experience

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of articles I have written based on my opportunity to attend the annual Tweetstock.ca Conference in… Read More »4 Steps to Turn Social Media Into a Positive Customer Service Experience

8 Steps to Captivating an Audience Demystified

“Getting an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” Bruce Springsteen Our summer continues and we are just returning from a road trip touching on Lake Huron and Lake Michigan. It also involved taking in the Vans Warped Tour – – a day of hardcore music – my son’s ears are still ringing! A few weeks ago was… Read More »8 Steps to Captivating an Audience Demystified