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Stop and do this now for a great 2023

As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. In this episode, Paul shares tips and insights on how you can leave behind the year’s past with a happy heart, wipe out any trace of regret, and usher in new beginnings with joyful anticipation… Read More »Stop and do this now for a great 2023

Having a Website That Reflects Your Brand

Read time: 3 mins. Your brand online is an important piece of real estate. Your website is the one online asset you control…..100% So why do so many investors neglect it? There are many reasons. Lack of knowledge. Fear of technology. Confusing messaging. Poor design. Too many distractions. and………time. This week’s podcast guest, Lindy Nowak, has a solution. Tune in to find out what it is. Listen to the full… Read More »Having a Website That Reflects Your Brand

5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed the way we produce events and position our personal brand. With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? To help us uncover the answer to this… Read More »5 Phases of Leveraging Events to Build and Grow Your Personal Brand

Showcase Your Personal Brand by Writing a Book

Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand.  Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers,… Read More »Showcase Your Personal Brand by Writing a Book

How to create 23 pieces of content in 3 hours with Jas Takhar

Creating a personal brand may seem it may back you into a corner because it might be impossible to scale that is because clients only want to work with you, the face of the brand.  When you think about it that makes sense because people who sought out your business in the first place were often attracted by connecting and working with you. However, there is a way to create… Read More »How to create 23 pieces of content in 3 hours with Jas Takhar

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

A Personal Brand to MARVEL

There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL

4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy

You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017