online brand

Tired of too many irrelevant LinkedIn connection requests?

We all have times on LinkedIn where we seem to get a flood of irrelevant connection requests. You check your network notifications, see the invite and think “Why has this person reached out to connect?”  You see no relevance in their background or experience and with that awful generic invitation message you have no idea if they really are trying to connect with you for a specific reason or they… Read More »Tired of too many irrelevant LinkedIn connection requests?

Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding

A local brewery to me, Collective Arts, was recently recognized by LinkedIn as being a top 25 Start-Up Company in Canada. I love this company because not only are they successful and make good beer, but they also approach their branding, marketing and social responsibility in a unique way.  Each quarter they ask for artists to submit artwork for consideration as the designs on their cans. If selected not only does the… Read More »Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding

Are You Ready for the LinkedIn Challenge?

This year even more than ever LinkedIn is THE platform where people are in a business mindset since its really the only social platform that focuses only on professionals. In fact, over the last 12 months I have doubled down on LinkedIn in terms of my focus and to be honest doing much, much less on Facebook and other platforms and my business has boomed! So if you are a… Read More »Are You Ready for the LinkedIn Challenge?

Are You Guilty of This on LinkedIn?

  The other morning I walked outside, the collection of shattered glass was the telltale sign that my son’s car had been broken in to. The opportune thief had passed by, looked in, smashed the window, rifled around and helped themselves to whatever they had seen on the back seat and probably in less than a couple of minutes they were gone. Unfortunately, this happens. Someone for a variety of reasons looks… Read More »Are You Guilty of This on LinkedIn?

Whats Wrong With This Picture?

The recent surprise Democratic House candidate election of Alexandria Ocasio-Cortez, who at 28, could potentially be the youngest woman ever elected to Congress, by 15% over incumbent Joe Crowley who led by 36%, was a lesson for us all in being attuned to the preferences of our target audiences or market. It was also a great lesson in political personal branding. There were likely a number of factors that attributed… Read More »Whats Wrong With This Picture?

Linkedin’s Pinch, Punch First Day of the Month

Growing up in England it was considered bad luck if you did not go running around doing “Pinch, Punch first day of the Month” on the first day of every month, the bad luck was more in the form of bruised arms because once you did it to someone they could not do it back to you. “Pinch, Punch first day of the Month” involves pinching and then punching the… Read More »Linkedin’s Pinch, Punch First Day of the Month

Ooops, I Think LinkedIn Did it Again!

Well change is a constant so they say….. In a rework of the immortal words from Britney Spears “Oops, they did it again They played with your profile, your personal brand got lost in the shift” Yes (he says scratching his head), LinkedIn has redesigned the less than year old profile look and you are going to have to change your content because of it. Watch the full explanation video… Read More »Ooops, I Think LinkedIn Did it Again!

How to Professionally Stalk Someone on LinkedIn

Previously Linkedin has shared that the average user may be spending less than an hour a month on the platform. Their recent design changes and reward for greater engagement in terms of your profile visibility will help, but it can still be frustrating when you reach out and don’t hear back as quickly as you would like from someone. It would be great to know when they are there, wouldn’t… Read More »How to Professionally Stalk Someone on LinkedIn

How to Look at Profiles When Not on LinkedIn

Because of commercial search limits on accounts or because a profile is further removed from you than 2nd degree it may be difficult to see a full profile. Kris asked if there was a way to still see their details. Here is a possible workaround. Some of your ability to see what is on someone’s profile depends on how they have configured their privacy settings. This is the first action under… Read More »How to Look at Profiles When Not on LinkedIn

3 Must Use Features Inside LinkedIn to Raise Your Personal Brand Visibility

Since the re-launch of its user interface, LinkedIn has been regularly rolling out new features and add on’s to the platform that really helps with increasing engagement and networking, and for LinkedIn’s goal, of keeping users on the platform for longer. Many of these features may not surprise you because you have had the benefit of them on other social networks like Facebook for a while. LinkedIn is often late… Read More »3 Must Use Features Inside LinkedIn to Raise Your Personal Brand Visibility