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personal brand

Do You Connect Like a Real Human Being?

Dave Howlett Book

It was at a senior executives networking event a number of years ago that I first heard Dave Howlett speak.  His subject and approach intrigued me and even now I can clearly remember his power of 3 philosophy.

What was interesting to me, before that day, on three separate occasions from three different people I had been recommended to hear his talk.  This is at the heart of what Dave talks about, the value of someone recommending you, talking highly of you when you are not in the room. As he says “Remember you can’t call yourself a good guy or an amazing woman (only other people can) but you can always act like one.“

Read More »Do You Connect Like a Real Human Being?

7 Steps to Making Your Personal Brand Irresistible

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My Dad had a huge love of genealogy and, tracked down distant family members, wrote letters and, visited local churches for old records of births, baptism’s marriages and deaths. He did it all the old fashioned way without the internet. His legacy is that I have his handwritten, 42 foot long , family tree.

He loved nothing more than to welcome a visitor to his home village and, take them to meet all the relatives – in the local graveyard!  Then he would invite the visitor back for a strong cup of English tea, pulling out the family tree and recall stories of Aunt Edith’s love of a shot of gin or the size of Uncle Bert’s nose, which I swore got bigger every time the story was told!

He was telling their stories, who they were, what they did and what they stood for. If someone were to do the same about you, what would they say?

Your challenge is that you may not be the best person to tell your personal brand story.

If I were to ask you right now to tell me what your personal brand is, how confident would you be of doing yourself justice?

7 Steps to Building Your Personal Brand Story

Read More »7 Steps to Making Your Personal Brand Irresistible

4 Steps to Improve Your LinkedIn Luck

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As it’s Friday 13th I thought you might like to have a black cat ‘walk’ across your screen for good luck.

Success on LinkedIn, however, relies on more than just luck. Getting your profile to ‘All Star’ status is really just the beginning, after all this is not a network like Facebook (although some people seem to think it is) posting a few personal updates and expecting lots of likes and comments is not a strategy. To be successful on LinkedIn you need Read More »4 Steps to Improve Your LinkedIn Luck

How to Hog the LinkedIn Limelight With 3D Activity (Part 2)

Goldfish

When I was a kid and the local fair rolled into town, the main booth we would go to was called the “Win a Goldfish”. What seemed like hundreds of glass jars were laid out before me and in some of them were goldfish in water. For a few pennies, you got 3 attempts to land a ping-pong ball in one of the jars containing a goldfish and then take it home.

One of us always seemed to proudly be walking home, plastic bag in hand with our goldfish prize. Sadly our triumph was short lived as , a goldfish is not a hardy pet and usually only survived a few days.

Nowadays our connection to ‘goldfish’ has slipped from days to seconds. Read More »How to Hog the LinkedIn Limelight With 3D Activity (Part 2)

Are You Running Up Against the Commercial Use Search Limit on LinkedIn?

Commercial limit

BUT I want to do more searches! With a number of changes over the last several months LinkedIn has also appeared to be playing with how many searches you can conduct. This has always been the case with free accounts but now it seems the same applies to some of the Premium accounts too.

What is more frustrating is that there does not seem to be any definitive number, I have found with my own Premium account that I can run up to this limit just before my renewal date is, but other months it can be in the first few days and I don’t seem to be doing anything different!

Here are some solutions …..Read More »Are You Running Up Against the Commercial Use Search Limit on LinkedIn?

Are You Using the Mini-Profile Feature in LinkedIn Groups?

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Is That Commenter Someone You Want to Know?

If you are regularly involved in Groups (if you are not you should be), often you will see a comment by someone in a post and want to know a little bit more about them but are not ready to look at their full profile, or you do not want to navigate away from the Group.

Now there is a solution! 

Now if you hover…..Read More »Are You Using the Mini-Profile Feature in LinkedIn Groups?

How to Hog the LinkedIn Limelight With 3D Activity (Part 1)

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Read How to Hog The LinkedIn Limelight with a 3D Profile – Part 2 – click here

Growing up, my lasting memory of cinemas was birthday outings when we got the chance to see 2 full length movies with , bags of popcorn and the usherette at the interval selling mini ice cream tubs with wooden spoons that always made my tongue send shivers down my spine.

What are your lasting memories of the movies?

Fast forward a few decades and now we have movies (professional or amateur) everywhere we look. Streaming movies on demand, access through just about any technology device and a cinema industry that is constantly innovative in order to remain relevant and attractive.

For some of us, even visual stimulation is no longer enough.

Read More »How to Hog the LinkedIn Limelight With 3D Activity (Part 1)

What Use is Your Headshot on LinkedIn?

LinkedIn Headshot

How Important Is Your Headshot?

According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. LinkedIn says around 11 times. Like it or not others are making decisions regarding your profile photo, or lack of one.

This may not be as far fetched as you might think. If you are a recruiter, hiring manager or someone looking to buy a product or service and your are searching, or come across an update or comment, you often look for the headshot first.

So what is your reaction if you do not see a face? 

It might be that the person is trying to hide something, or they are not serious about business or you just move on.

So first things first, you need a headshot. 

The first key step is…..Read More »What Use is Your Headshot on LinkedIn?

The 3 Problems Everyone Has With Personal Branding And How We Solved Them

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Growing up, we lived about 30 miles west of Central London and could easily access one of the City’s expansive subway lines (the oldest in the world). They whisked us in to the ‘big smoke’ in under an hour. Day trips to London were events eagerly looked forward to and  I have long lasting memories of standing on an underground platform, hair and face being pushed with warm air as the train whistled in to the station and hearing a clear and authoritative voice say;

“Mind the gap”

Last week, Phil Sayer, whose warning to travellers to “mind the gap” is one of the most used on the London Underground, died at the age of 62. Along with his wife, also a voiceover professional, their voices are heard on trains and at railway stations around Britain. They are often apologizing for cancellations and delays. He was quoted as saying……Read More »The 3 Problems Everyone Has With Personal Branding And How We Solved Them

Find Any Email Via Social Media Profiles

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As you go about your daily activity on LinkedIn (you are doing that daily aren’t you?), you come across a profile of someone that is of interest to you. They might be a hiring manager, a recruiter or someone you think you might be able to do business with.

But the challenge is they are not a connection. You look through their profile and find you have no shared connections. They are too far removed from you to send a Message and you have no InMails you can use.

How do you get in touch? 

The answer could be……Read More »Find Any Email Via Social Media Profiles