As the year unfolds and my focus on women clients increases my reticular activating system (RAS) is kicking in. And the subject of ‘underestimation’ keeps coming up. I am not sure I am able to answer this. Even Sheryl Sandberg in her book Lean In admits on many occasions that she was ‘guilty’ of this. And that is coming from a woman once voted the 5th most influential woman… Read More »Why Do Women Underestimate Themselves?
I was recently asked to participate in a thesis for a student in the fashion industry from South America. Naturally one of the questions asked was to do with image. Personal branding is the same as personal image? what is the relationship? It got me thinking. Your image is the physical representation of you. This can be tied and aligned with your personal brand, but your image is not your brand. That… Read More »Your Image is NOT Your Personal Brand
Many ‘experts’ and ‘gurus’ talk about the fact that we all have the same 24 hours a day. It’s what you do with it that counts and matters. Am I preaching to the converted? My plan for 2015 is to ‘Make More Happen’ in those 24 hours. But not just anything. Meaningful stuff that matters to you and me. Over the next few weeks and months you will notice a… Read More »Make More Happen
Knowing how others perceive you can be one of the most important pieces of information that you can gather about your personal brand. Getting feedback from others is something you MUST do on a regular basis, because it helps; You understand if what they say is how you want to be known. Identify areas that you might want to work on to raise your profile. Show others that you are looking to… Read More »Do you know what others would say about you. And would you like it?
When it comes to health and alternative solutions, one of the most prominent people in this area is Dr Oz. Followed and watched by millions he has built a personal brand that is envied and copied by many. With a large number of people he has a credible and obviously very visible brand. However many people also question his ethics around some of the products and remedies he recommends, particularly where they… Read More »Is Your Personal Brand More Credible Than Dr Oz?
Three things happened over the last week to 10 days that really underlined for me the importance of understanding what makes you tick, what your personal brand foundation is all about. 1. The dramatic events involving Canadian soldiers on home soil. Two people sadly killed going about their duties and lives, not expecting that day would be their last. I was able to witness first hand the funeral procession for Cpl… Read More »How Are You Spending With Your Personal Brand Bank Account?
Unless you have been on another planet or deep in the rain forests of the Amazon, chances are you have seen, read or heard something about Rob Ford over the last few months. This week saw an end to his reign as Toronto Mayor. But his strong brand still saw him elected back to his old council seat in the west of the city. It has been widely offered that… Read More »Would Your Personal Brand Vision Get You Elected?
It could be the difference between success and greater success. Defining, developing and building your personal brand foundation is the very unsexy part of the whole personal branding process. But if you skip this part you are running the risk of building a very weak base. So weak that you may start to adversely damage your brand. You NEED a masterplan. Define your values. You have probably heard it a… Read More »Do You Have a Personal Brand Masterplan?
The kids and I are on a road trip, heading down to Boston to visit my brother. First overnight stop was at what I thought was going to be just another hotel. But I was wrong. From first stepping in to the lobby of Hampton Inns in Sayre, Pennsylvania we were made to feel like we might be the only people staying there that night. The funny thing is… Read More »Are You the Director of YOUR First Impressions?
It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, launched her new book How the World Sees You on July 1 and I am loving what I am reading as it relates to personal branding. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000… Read More »This isn’t about me. It’s about YOU.