One of the questions that is asked in the personal brand assessment I have set up for each of the leaders of the political parties in the upcoming Canadian election is "What car are they and why?" If you want to add your toonies worth click through here to the details on my blog from last week. Talking of cars, I am a very proud and excited husband today as… Read More »What does your car say about your personal brand?
Last week I spent a very worthwhile and enjoyable two days at the first Women in Leadership Conference put on by Ildi Wiley of Results Continuum. The keynote speaker was Arlene Dickinson from Dragons Den, who shared her inspiring story of where she came from and how she built her company. I also presented with good friend and personal brnad colleague Valerie Sokolosky and had the chance to meet… Read More »Make a commitment – however small, but do it.
Quite often when you are shopping on checkout you are asked for your postcode or some retailers ask for your email address. However at a recent shopping expedition in a childrens clothing store I noticed a big assumption being made that might be a major marketing error. The older gentleman in front of me was obviously buying some clothes for his grandchildren, but on checkout the cashier did not ask… Read More »Don’t assume I do not use e-mail
With the news this week that the Conservative party are vetting Facebook profiles attendees to rallies and events, even ejecting two students at one event, it's a good reminder that you need to be vetting your own profile before someone else does. Three good rules regarding anything you post online: Would you be happy with your mother reading it? Is it equally oaky to see what you are posting on… Read More »Are you vetting your own Facebook profile?
The first week of the recently announced election here in Canada has been an interesting start to the campaign and already people are starting to compare the leaders personalities and styles as potentailly being the determining factor as to who wins and loses. Each party is playing to the personal brand of the leader to varying degrees, either seeing it as a strength or potentially a liability and based… Read More »Canadians – Have your vote now – What do you think are the personal brands of the leaders?
Perhaps contrary to the belief of some, enthusiasm is one thing but leadership does not have to be all screaming! At a client branding workshop last week the subject of leadership or rather leadership brand came up and was a recurring theme throughout the company's retreat. Leadership both internally and externally is a strength for this client and something that I believe will be a key differentiator to their… Read More »Does your leadership brand determine the culture?
This past weekend was my son's birthday party and he wanted to go rock climbing. Fortunately this was not outside in Ontario in February, but in a well equipped climbing gym just a few miles down the road. A few of his friends and he had been before and then there were a couple including my daughter who had never climbed. The gym had recently been the location for… Read More »Are heights scaring your personal brand?
"The future ain't what it used to be" – Yogi Berra Whether you consider optimism to be a value or an attribute or perhaps even both, having it in your personal brand arsenal can certainly be an advantage – not just from your outlook being better, but measurable in terms of your career. According to recent research out of the National Bureau of Economic Research in the US, researchers who… Read More »Is optimism part of your personal brand?
If you missed the first 3 steps they were on the blog yesterday. 4. I monitor my tweets and others using Hootsuite and also use that to check new profiles or do word searches etc. or anything else to do with Twitter. Then I Tweet as something strikes me or occurs to me that is worthy of 140 characters or if I see a tweet that warrants a comment or reply… Read More »A little bird told me………7 steps to using Twitter – part 2
The first time I got in to Twitter I ended up worse than a crack addict! It became a huge time suck and I did not feel much benefit – so I stopped, got busy and did little. Then I read Mitch Joels book Six Pixels of Separation I picked up on Twitter again. Great recommended book for anyone thinking of using Web 2.0 for their business. I am sure… Read More »A little bird told me………7 steps to using Twitter – part 1