Perhaps not surprsingly 57% of North American recruiters and managers have reservations about hiring candidates who have numerous employers or short job tenures on their resumes according to a Right Management study recently. Asia was almost equally cautious at 50% but not going so far east has its advantages in that only 38% of European managers had the same issue. Rather obviously it's stated that these moves will need to… Read More »Too many jobs?……..head east!
How would you feel if this was how your predecessor introduced you as you took over their role? According to a Business Week article "Can Brian Moynihan Save Bank of America?" , this was exactly how the former CEO Kenneth D. Lewis did and then went on to say, "Another unique charactersitic about him is that he wanted this job" Of course Moynihan continues to have his work cut out… Read More »“Hopefully he’ll be in this job much longer than the last 3 or 4”
LinkedIn's move last week to allow the addition of volunteer experience and causes seems on the surface to be a great addition in communicating your personal brand to your professional network. Three benefits to you of being able to see other peoples volunteer experience; You can see who in your industry, voacation or network has similar interests to you. Particularly if you are looking to connect with that person, it… Read More »Three uses for the volunteer experience section on LinkedIn profiles.
The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand. © 2010 Trevor Clawson – 210 Pages Paperback 5R Score: 29/35 The 10 Secrets Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial 10. Be bold On… Read More »Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.
McDonalds Canada is investing over $1 billion on its 1,400 stores to rip out the plastic seating and replace it with leather seating, plasma TV's and fireplaces in a bid to woo more customers. But does a comfy chair or two change the perception of the brand? Starbucks has comfy chairs and wi-fi, but then I expect that, it's an integral part of their brand – but wi-fi and fireplaces… Read More »Oh no…….not the comfy chair!
The passing of Jack Layton just recently was especially personal as I found his courage in the battle with cancer was an inspiration for my own. I was not surprised by the outpouring of emotion and support for someone I considered a rare breed – an authentic and generally honest politician! The more cynical and condemning responses, especially to his letter to all Canadians, were a little more surprising, but perhaps… Read More »Do you have nothing to say in your e-mails?
Celebrity chef Rachel Ray recalls in this weeks Business Week Hard Choices how leaving New York due to a second mugging gave her the chance to return home and discover the need for 30 minute meals which propelled her to The Today Show and then her own show on the Food Network. What adversity are you facing that could actually take your personal brand to the next level?
Shopping online is something we do now on a regular basis, but as more companies move toward this business model they need to ensure that they are delivering on the promises they make. One of those 'unwritten' promises is if its an online purchase then the expected speed of response and ease of use is almost a given. But based on three recent online experiences that is not always the… Read More »Are you delivering your brand promise?
You may have heard me speak or write about my wife’s business in the past? Well, two years into the business, she is now a Regional Vice President, Independent Consultant with Arbonne, a Swiss company offering vegan herbal botanical based health and wellness products www.kericopcutt.myarbonne.ca and continues to look for opportunities to share these amazing products with others. Well we were talking about this and the fact that I have… Read More »Is Personal Branding Just Skin Deep?
"You're not alone, in fact this type of cancer is the fastest growing type of oral cancer in men under 55, who do not smoke and are not heavy drinkers" That word "cancer" immediately causes a heightened level of awareness as well as obvious concern. Last October after a great summer vacation with my family in Jamaica and what I thought was a viral lump in my neck gland had… Read More »Cancer is personal, so it’s part of my brand