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personal branding

4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy

You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy

Don’t Ever Do This to Your LinkedIn Summary

The LinkedIn redesign has been much maligned and continues to offer challenges for regular users in not providing useful data or intuitive use and engagement.  It also does not help the general user because the look and feel are making us all look the same. And a new feature that has been introduced could make you sound blander than ever! Now I am all for saving time and we all want to focus… Read More »Don’t Ever Do This to Your LinkedIn Summary

Get Uncomfortable With Your Personal Brand

While waiting for his owner to return from shopping, St. Bernard knows where his boundaries are and he is not going to stray at all. After all, if he were to jump out of the back of the truck, he would certainly be placing himself in danger. St. Bernard’s boundaries reminded me of the story of the dog owner who’s dog was prone to run out of the front yard… Read More »Get Uncomfortable With Your Personal Brand

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Are You A Personal Brand Creator or Curator?

Producing new content is time-consuming. There is more new content being produced daily than every before. Be useful to those you are trying to reach by being the curator of the valuable content already out there. Raise the profile of your personal brand and manage your career.

Tell LinkedIn What You Think

Well, do you have it yet? Hopefully (or perhaps not) you now have the new LinkedIn desktop user interface. What are your thoughts? If it’s confusing there is a useful 3-minute starter video that gives you a quick new look overview. There is no ignoring it, the overwhelming response has been negative. Some very negative. [tweet_box design=”default” float=”none”] Of course, we don’t like change, especially if it is an integral part of our… Read More »Tell LinkedIn What You Think

The Rules Still Apply

At age 5, on my first day at school. the headmaster stood up in assembly and proceeded to reel off a number of rules to follow. One of them was not to walk down the grass bank. I wondered why. He never explained. So at the first break, I promptly went out on the school field and started to walk down the grass bank.  A teacher saw me do this… Read More »The Rules Still Apply

How to Add Personality to Your Personal Brand

“85% of your financial success is due to your personality, ability to communicate, negotiate and lead. Only 15% is dependent on technical skills.” Carnegie Institute of Technology The challenge we are facing is that whether you believe the often misquoted figures that our attention spans are less than goldfish they are plummeting. The average adult can only focus for 20 minutes. And I know having two teenagers in the house… Read More »How to Add Personality to Your Personal Brand

5 Superbowl Lessons for Your Personal Brand

Companies that ‘invested’ in an ad for this year’s Superbowl were paying $5 million for 30 seconds, that’s over $160,000 per second and then up to an additional 25% was being spent on advertising to promote the advertisement!

This great cartoon from Tom Fishburne at Marketoonist.com sums it all up. Check out his previous Superbowl cartoons too by visiting his website.

The commercials and the half-time show are for many the primary reason they watch the game. Some people even plan whole parties around the ad breaks rather than the game itself.

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