Growing up we had two tortoises, long before they were ever banned as pets. When it came to pets they were hardly the most exciting, engaging pair but if they ever managed to escape from their pen it amazed me as to how quickly they were able to get to the garden fence and start burrowing out. When you first saw them slowly making their way to one side of… Read More »Slow and Steady Wins the Personal Brand Race
This weekend is Canadian Thanksgiving – Happy Thanksgiving to you and your families. You shouldn’t wait though for once a year to let your connections know you are thankful for them. And it’s easy to do here on LinkedIn. 1. Kudos – Have you heard about the Kudos feature in the LinkedIn App? As with many features on LinkedIn they are often the (best kept) secrets and Kudos is no exception. It was announced with… Read More »3 Ways to Say ‘Thanks’ On LinkedIn at Any Time
Oh, boy, have I been procrastinating! I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you. I have had plenty of opportunities to share good examples of personal branding and how it might relate to… Read More »Procrastination, Power Blending, Promise and Personal Branding
Well change is a constant so they say….. In a rework of the immortal words from Britney Spears “Oops, they did it again They played with your profile, your personal brand got lost in the shift” Yes (he says scratching his head), LinkedIn has redesigned the less than year old profile look and you are going to have to change your content because of it. Watch the full explanation video… Read More »Ooops, I Think LinkedIn Did it Again!
You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy
At school, I spent my very first and last days in the headmaster’s office. Today I bid my two teenagers good luck on their first day of school this year, a daughter in Grade 9 and a son to Grade 12, Today I bid my two teenagers good luck on their first day of school this year, a daughter in Grade 9 and a son to Grade 12, I… Read More »What Would You Tell a High Schooler Today?
The LinkedIn redesign has been much maligned and continues to offer challenges for regular users in not providing useful data or intuitive use and engagement. It also does not help the general user because the look and feel are making us all look the same. And a new feature that has been introduced could make you sound blander than ever! Now I am all for saving time and we all want to focus… Read More »Don’t Ever Do This to Your LinkedIn Summary
While waiting for his owner to return from shopping, St. Bernard knows where his boundaries are and he is not going to stray at all. After all, if he were to jump out of the back of the truck, he would certainly be placing himself in danger. St. Bernard’s boundaries reminded me of the story of the dog owner who’s dog was prone to run out of the front yard… Read More »Get Uncomfortable With Your Personal Brand
Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017
Producing new content is time-consuming. There is more new content being produced daily than every before. Be useful to those you are trying to reach by being the curator of the valuable content already out there. Raise the profile of your personal brand and manage your career.