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real estate branding

When Your Real Estate Investing Expertise Cannot be Branded

A number of years ago I had a colleague with a wealth of business experience – they had knowledge of Law, HR, Operations and smatterings of more. They were a trusted advisor to business leaders as a consultant. The challenge was ‘everyone’s a consultant’ so how could they stand out and differentiate themselves in a crowded space? Over a beer we were ‘namestorming’ and I suggested “The CEO’s Consigliere” By… Read More »When Your Real Estate Investing Expertise Cannot be Branded

Does Being Toady Damage Your Brand?

We have all seen them. The toady, slimy, sleazy characters on TV or movies, sucking up to the boss. Think Dwight in The Office. But let’s be honest with ourselves, in real estate investing we could be labelled toady too. I know sometimes my propensity to people please could be construed differently. – When we fawn over a local celebrity, keynote speaker or someone with a few thousand Instagram followers,… Read More »Does Being Toady Damage Your Brand?

Is Your Word Your Bond?

Indissoluble In a world of exaggerations, fake news and bare-faced lying can the phrase “My word is my bond” carry weight or worth anymore? For something to be indissoluble means it is incapable of being annulled, broken or undone – what we used to mean by ‘my word is my bond’ but now requires us to have contracts drawn up, witnesses present and perhaps even recordings made. Just look at… Read More »Is Your Word Your Bond?