Read time: 5 mins. This week we are going to look at how to build a real estate personal brand with great video and content. Real estate investors are 3-5 years behind realtors when it comes to good videos and creating great content. If you want to be an influencer or even have an impact on your market, you need to create content. It is also important to create micro-content… Read More »Creating a Personal Brand with Great Video and Content
Ever given up on a brilliant idea for your personal brand before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming. A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to… Read More »Leveraging Livestreaming to Build Your Personal Brand
Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks. During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020
The demise of video happened a few years ago. I wrote about it here on this blog. Well, at least the video cassette and the bankruptcy of Blockbuster. “Internet Killed the Video Star” Even the big local video and DVD store in my hometown, that was hanging on and hanging on, has finally succumbed to the onslaught of streaming entertainment. BUT, of course, it does not mean video is dead. Far… Read More »The #1 Action to Boost Your Personal Brand in 2019
A local brewery to me, Collective Arts, was recently recognized by LinkedIn as being a top 25 Start-Up Company in Canada. I love this company because not only are they successful and make good beer, but they also approach their branding, marketing and social responsibility in a unique way. Each quarter they ask for artists to submit artwork for consideration as the designs on their cans. If selected not only does the… Read More »Why Displaying Honours & Awards is Not Bragging it’s Good Personal Branding
Every social media, content creation or blog marketing advice you see right now is that it’s all about video, video, VIDEO! Video can be a great personal brand tool but there are many barriers that we throw in the way of getting started or maintaining a consistent production of video. We tell ourselves that we; Are not great in front of the camera Have nothing to say Don’t have the… Read More »Here Are 3 Types of Video You Can Post on LinkedIn
The recent surprise Democratic House candidate election of Alexandria Ocasio-Cortez, who at 28, could potentially be the youngest woman ever elected to Congress, by 15% over incumbent Joe Crowley who led by 36%, was a lesson for us all in being attuned to the preferences of our target audiences or market. It was also a great lesson in political personal branding. There were likely a number of factors that attributed… Read More »Whats Wrong With This Picture?
A few weeks ago I had the pleasure of being interviewed by a fello Brit and entrepreneur James Burchill – The Side Hustle Coach for his You Tube channel. I have been a guest on several podcasts and local shows over the years and what I loved about James’ interview was how differently branded it was; It took place in his car, a Smartcar (and yes he came up with… Read More »What Does Headbanging, Coffee and Smartcars Have to do With Your Personal Brand?
Producing new content is time-consuming. There is more new content being produced daily than every before. Be useful to those you are trying to reach by being the curator of the valuable content already out there. Raise the profile of your personal brand and manage your career.
All Hallows Eve is the time of the year dedicated to remembering the dead. It seems fitting that on Halloween we reflect on the personal brand lessons from the news last week that Twitter will be closing down their 6-second video app Vine. It may have come as a surprise to many of you, however, the ‘Vine Personal Brand Stars’ that it helped to create have already been moving on… Read More »3 Critical Personal Brand Lessons From the Closing of Vine