Does Your Personal Brand Have a Purpose?

The Inukshuk is a symbol that has always resonated with me – “A guide for the right direction”. Sometimes one of the hardest parts of the work in defining your personal brand is identifying your purpose. Mother Theresa was a great example of someone with a purpose- to help the poor in Calcutta. Another is […]

Are You Ready for the NO Technology Challenge?

In one of his keynotes, social media entrepreneur Gary Vaynerchuk asks the audience about their watch wearing habits. Of course as you would probably expect most people in the audience, the millennials, under 30 are not wearing a watch, their watch is their smartphone, and camera, and recording device, and computer, and,,,,, and,,,, and,,,,, and……….. […]

Stop! This Conference Guerrilla Information Could Change Your Life

The following story is an example of how the actions recommended in this series of articles can work for you. Whilst they are intended mostly for longer conferences they can apply and work equally well to one off events. How to be a Conference Guerrilla – Part 1 – Pre-Conference can be read here.  In […]

Learn the Fastest Way to Conference Guerrilla Success

Recently I was the keynote speaker at the HR Leaders Conference taking place on a boat on the River Danube in Bratislava, Slovakia. It was a great conference and of course the location was pretty unique! In our time crunched lives and with the option of virtual events, physically attending conferences can be a hard decision. I consider […]

The #1 Mistake (Nearly) Everyone Makes on LinkedIn and What to do About It.

If someone is going to search for your name on Google are they going to type in First Name, Last Name and a series of random letters and numbers?  Of course not! Then why do you continue to label your professional profile on LinkedIn this way? What most people do not realize is that you […]

Do you have water tower that says "here I am" ?

Posted by PaulcopcuttBiz on Tuesday, July 28, 2015

Water towers are a very recognizable symbol for towns across the country. How are people finding you, do you have your own version of a water tower for your personal brand?

Is your personal brand like a sundial in the shade? If you are not shining the right light on your brand then people will get the wrong reading.

Posted by PaulcopcuttBiz on Monday, July 27, 2015

Is your personal brand like a sundial in the shade? If you are not shining the right light on your brand then people will get the wrong reading.

What does driving a Tesla have to do with your personal brand?

Posted by PaulcopcuttBiz on Wednesday, April 29, 2015

All that we do, touch and use is reflection of our personal brands. From the phone we use, its ringtone or even the car we drive.

The inter city train service in Canada - VIA Rail, struggles with being on time because they do not own the tracks. Similar challenges could face your personal brand if you just rely on other peoples web domains, like Facebook, to communicate your personal brand.