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paulcopcutt

When Your Real Estate Investing Expertise Cannot be Branded

A number of years ago I had a colleague with a wealth of business experience – they had knowledge of Law, HR, Operations and smatterings of more. They were a trusted advisor to business leaders as a consultant. The challenge was ‘everyone’s a consultant’ so how could they stand out and differentiate themselves in a crowded space? Over a beer we were ‘namestorming’ and I suggested “The CEO’s Consigliere” By… Read More »When Your Real Estate Investing Expertise Cannot be Branded

Does Being Toady Damage Your Brand?

We have all seen them. The toady, slimy, sleazy characters on TV or movies, sucking up to the boss. Think Dwight in The Office. But let’s be honest with ourselves, in real estate investing we could be labelled toady too. I know sometimes my propensity to people please could be construed differently. – When we fawn over a local celebrity, keynote speaker or someone with a few thousand Instagram followers,… Read More »Does Being Toady Damage Your Brand?

Is Your Word Your Bond?

Indissoluble In a world of exaggerations, fake news and bare-faced lying can the phrase “My word is my bond” carry weight or worth anymore? For something to be indissoluble means it is incapable of being annulled, broken or undone – what we used to mean by ‘my word is my bond’ but now requires us to have contracts drawn up, witnesses present and perhaps even recordings made. Just look at… Read More »Is Your Word Your Bond?

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. ????  I did one post without a photo that flopped,… Read More »Publish and Be Damned

What’s Important Right Now?

May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes.  We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?

Is it a Mayday or May Day?

I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence.  Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?

New Opportunity on LinkedIn to Showcase your Personal Brand

After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?