Yesterday saw the official end of circulation of the Canadian penny. The coin now costs more to produce than it’s actual face value. Already stores have signs out explaining how they plan to deal with cash purchases in terms of rounding up or down to the nearest nickel. So would you pick one up if you saw it lying on the ground? See a penny, pick it up, all day… Read More »Penny for Your Thoughts?
I almost felt like I was living the 12 days of Christmas at a recent networking meeting; 12 Mortgage Agents lending, 11 Realtors listing, 10 Financial Planners investing……… You get the idea. When you have a large event there will always be multiples of businesses, vocations and specialties. So when that is the case, how do you stand out? Meet Donald Lofthouse of Keybase Financial Group. He likely… Read More »This little piggy went to networking…….
“Even if I don’t finish, we need others to continue. It’s got to keep going without me.” Terry Fox He firmly believed in his vision and made it a mission of the Terry Fox run to allow anyone to run without registering, or having to pay fees or raise minimum amounts. "When I started this run, I said that if we all gave one dollar, we’d have $22 million… Read More »How strong is your vision?
Can you spot the difference? Apparently over at Microsoft they can't! The logo on the left came from a 90's Windows95 commercial, the logo on the right, with great fanfare, was launched as Microsoft's new logo, the first for 25 years. Hope they asked for their Fiverr.com investment back!
Athlete……Survivor…..Philanthropist……Cheat? Sadly, unless there is a definitive answer, that final attribute will now always be associated with Lance Armstrong's personal brand. But always with a question. We all know him through those first three attributes, the question is can we ever not think of him without the last one? Both sides were always too far apart for this to be concluded with anything other than the wrong result. Witnesses and experts on… Read More »Why Lance’s Personal Brand Will Continue to Live Strong
I have just returned from speaking for the CCCA (the in-house counsel association) at the Canadian Bar Association's conference in beautiful Vancouver. We really could not have picked a better week for weather. Hello to everyone who has joined this e-zine from that event. Like me, you probably find at conferences that you encounter many different ways and means of people trying to communicate their message. Sponsors, trade booth… Read More »Is your business card a turn on or turn off?
Olympic Winners from Paul Copcutt on Vimeo. This past two weeks the Olympics has been a great spectacle. Obviously I am a little biased given my UK heritage, but team GB did fantastically as host nation and in the medals. I loved what the Royal Mail did for each GB gold medal won. Overnight they produced a stamp of the winners and then painted all the mail boxes in the winners home towns… Read More »Do you make memorable personal brand connections?
With the Olympics the great thing about living in one country and coming from another is you get to root for both- in other words you have double chance of celebration! To date Canada has performed below expectations but team GB is certainly rocking it, with 6 days to go they are already at the same number of Gold medals as Bejing with, I am sure, more to come. But when… Read More »What is the Olympics teaching you about your personal brand?
Recently I was asked to contribute an article to a month long blogathon put together by fellow brand strategist Peter Sterlacci. Below is my contribution. The 30 authors offered up a wide array of personal brandng related advice, it was a great month of information and insight. The great news is that all the posts have been compiled in to one e-book which you can get at no charge, just by… Read More »Oh the places your personal brand will go
Given the plethora of TV shows – everybody's got talent. One of the fun activities at our recent family camp was 'Talent Night'. Whilst it is generally arranged for the children to participate, we could not resist. We ended up delivering a re-worked version of LMFAO's "Party Rock Anthem" based on the camp. We managed to stay on stage! But will not be threatening LMFAO's status anytime soon! They certainly have… Read More »Everybody’s Got Talent – Are people noticing yours?