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Celebrity branding

Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.

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The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand. © 2010 Trevor Clawson – 210 Pages Paperback 5R Score: 29/35 The 10 Secrets Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial 10. Be bold On… Read More »Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.

Do you have nothing to say in your e-mails?

The passing of Jack Layton just recently was especially personal as I found his courage in the battle with cancer was an inspiration for my own. I was not surprised by the outpouring of emotion and support for someone I considered a rare breed – an authentic and generally honest politician!  The more cynical and condemning responses, especially to his letter to all Canadians, were a little more surprising, but perhaps… Read More »Do you have nothing to say in your e-mails?

What adversity can you turn around to build your personal brand?

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Celebrity chef Rachel Ray recalls in this weeks Business Week Hard Choices how leaving New York due to a second mugging gave her the chance to return home and discover the need for 30 minute meals which propelled her to The Today Show and then her own show on the Food Network.  What adversity are you facing that could actually take your personal brand to the next level?   

Cancer is personal, so it’s part of my brand

"You're not alone, in fact this type of cancer is the fastest growing type of oral cancer in men under 55, who do not smoke and are not heavy drinkers" That word "cancer" immediately causes a heightened level of awareness as well as obvious concern. Last October after a great summer vacation with my family in Jamaica and what I thought was a viral lump in my neck gland had… Read More »Cancer is personal, so it’s part of my brand

Make a commitment – however small, but do it.

  Last week I spent a very worthwhile and enjoyable two days at the first Women in Leadership Conference put on by Ildi Wiley of Results Continuum. The keynote speaker was Arlene Dickinson from Dragons Den, who shared her inspiring story of where she came from and how she built her company. I also presented with good friend and personal brnad colleague Valerie Sokolosky and had the chance to meet… Read More »Make a commitment – however small, but do it.

Canadians – Have your vote now – What do you think are the personal brands of the leaders?

  The first week of the recently announced election here in Canada has been an interesting start to the campaign and already people are starting to compare the leaders personalities and styles as potentailly being the determining factor as to who wins and loses. Each party is playing to the personal brand of the leader to varying degrees, either seeing it as a strength or potentially a liability and based… Read More »Canadians – Have your vote now – What do you think are the personal brands of the leaders?

The changing world of work is old news

We have been reading for some time now from leading futurists, gurus and experts that we have to be better prepared for the rapidly changing world of work, that we need new skills and have to be re-training constantly. But the simple truth is that the world of work has been 'rapidly changing' for a very long time now, well before Facebook, LinkedIn and Twitter and its not being able… Read More »The changing world of work is old news

When school feels like home

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We are so blessed that our children attend what is what I believe is Canada's and fast becoming the finest Montessori program in North America. In working a few years ago with the principal and owner on the brand of the school we took one of his other passions "music" and developed an annual school fundraiser and over the years have had some amazing artists including Sarah Hamer, Kathleen Edwards and… Read More »When school feels like home

Using the Power of Personal Branding for Leadership Success

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“We embarked on consciously building Virgin into a brand which stood for quality, value, fun and a sense of challenge. We also developed these ideas in the belief that our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.” Richard… Read More »Using the Power of Personal Branding for Leadership Success