So probably by now you have seen at least one parody attempt of the most re-tweeted selfie ever. This Lego one is probably one of the better ones. There have been numerous attempts to parody the shot. You can see a collection of some of them here. Some of them are clever, but none of the company/brand ones are winners. There are even lame attempts by brand marketers to put… Read More »Why Every Ellen Oscars Selfie Parody is a #fail
Think charity and thin pink and probably most of you are immediately connecting to Breast Cancer. Except today is Pink Shirt Day and it has nothing to do with cancer. Two high school friends were so shocked by a fellow student being bullied for wearing a pink shirt that they went out bought 50 pink shirts and handed them out at school the next day to their friends. The bullies… Read More »How Colour Brands a Cause
As the 2014 Winter Olympics in Sochi draws to a close, one thing always interests me – the medal count. Some media produce tables that rank countries in order of the number of Gold medals. Other media produce table with total number of medals. Often it is the country’s media that dictates which one is more favourable. So which one is right? Well according to the Olympic charter the spirit seems… Read More »Which is More Important – Medals or Brand?
Working with an image consultant as part of communicating your personal brand can be very beneficial and on occasion very life changing. As part of my brand and something I had been promising myself for a while was a pair of custom designed baseball shoes. If you have seen my presentations you will know the connection between baseball shoes and my personal brand. Last fall I did my annual… Read More »What Your Shoes Say About Your Personal Brand
According to not completely scientific research by Google, more Canadians watched yesterdays Superbowl ads than the actual game. And of course we are not talking about the Canadian ads that are overlayed on the US broadcast. Still the most watched event in the US each year the attraction to the ads seems to becoming more and more intense. See what all the fuss was about – The Best &… Read More »So More Canadians Did This Than Watch the Superbowl
Can you spot the difference? Apparently over at Microsoft they can't! The logo on the left came from a 90's Windows95 commercial, the logo on the right, with great fanfare, was launched as Microsoft's new logo, the first for 25 years. Hope they asked for their Fiverr.com investment back!
Athlete……Survivor…..Philanthropist……Cheat? Sadly, unless there is a definitive answer, that final attribute will now always be associated with Lance Armstrong's personal brand. But always with a question. We all know him through those first three attributes, the question is can we ever not think of him without the last one? Both sides were always too far apart for this to be concluded with anything other than the wrong result. Witnesses and experts on… Read More »Why Lance’s Personal Brand Will Continue to Live Strong
Olympic Winners from Paul Copcutt on Vimeo. This past two weeks the Olympics has been a great spectacle. Obviously I am a little biased given my UK heritage, but team GB did fantastically as host nation and in the medals. I loved what the Royal Mail did for each GB gold medal won. Overnight they produced a stamp of the winners and then painted all the mail boxes in the winners home towns… Read More »Do you make memorable personal brand connections?
With the Olympics the great thing about living in one country and coming from another is you get to root for both- in other words you have double chance of celebration! To date Canada has performed below expectations but team GB is certainly rocking it, with 6 days to go they are already at the same number of Gold medals as Bejing with, I am sure, more to come. But when… Read More »What is the Olympics teaching you about your personal brand?
Through my wife's business I have had the opportunity to be connected to Keith Kochner at Mentorfish.com for the last few months and have found his teaching exactly what we need in the 21st century. Lots of great content, he is prolific with new insights and learnings – even for someone like me who tends to explore and read a lot! Keith is coming to Toronto next week to hold… Read More »What is holding you back from your personal brand?