Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019
There are probably very few of us who can say we have not been touched by the work of Stan Lee in some way or another. Be it watching one of the awesome Marvel movies over the last few years, tuning into the TV series of Spiderman or Bruce Banner & The Hulk from the 80’s and 90’s or picking up and devouring a Marvel comic as a kid. In… Read More »A Personal Brand to MARVEL
I was asked recently by a newsletter reader that if you are wanting and intending to deliver a strong personal brand as the front to what you do how do you go about not dropping the ball? Is it just consistency, making a plan and (trying) not to deviate from it? In building a strong brand I recommend that you try to stick to the 3 C’s; Clarity – be sure that your… Read More »Is a personal brand really all about consistency?
“In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way.” Yesterday saw the passing of the probably much lesser known Microsoft co-founder Paul Allen. Quite possibly one of the most influential people of the late 20th and early 21st Centuries and not only because he helped popularize the most prevalent… Read More »What Will be Your Personal Brand Legacy?
The other morning I walked outside, the collection of shattered glass was the telltale sign that my son’s car had been broken in to. The opportune thief had passed by, looked in, smashed the window, rifled around and helped themselves to whatever they had seen on the back seat and probably in less than a couple of minutes they were gone. Unfortunately, this happens. Someone for a variety of reasons looks… Read More »Are You Guilty of This on LinkedIn?
Oh, boy, have I been procrastinating! I looked back and the last time I wrote a blog post was a few months back, I could make excuses and reasons why, but at the end of the day I can only blame and kick myself for not investing the time in you. I have had plenty of opportunities to share good examples of personal branding and how it might relate to… Read More »Procrastination, Power Blending, Promise and Personal Branding
The recent surprise Democratic House candidate election of Alexandria Ocasio-Cortez, who at 28, could potentially be the youngest woman ever elected to Congress, by 15% over incumbent Joe Crowley who led by 36%, was a lesson for us all in being attuned to the preferences of our target audiences or market. It was also a great lesson in political personal branding. There were likely a number of factors that attributed… Read More »Whats Wrong With This Picture?
A few weeks ago I had the pleasure of being interviewed by a fello Brit and entrepreneur James Burchill – The Side Hustle Coach for his You Tube channel. I have been a guest on several podcasts and local shows over the years and what I loved about James’ interview was how differently branded it was; It took place in his car, a Smartcar (and yes he came up with… Read More »What Does Headbanging, Coffee and Smartcars Have to do With Your Personal Brand?
You probably have seen their product slung over the neck of one your favourite musicians. Growing up I loved listening to 70’s rock bands, yet I would not be able to notice the difference between a Gibson guitar and a $50 plywood electric version. But the musicians did. Favourites of mine like Marc Bolan, Eric Clapton, and David Bowie or through to modern musicians today all went out of their… Read More »4 Personal Brand Lessons From Gibson Guitar’s Bankruptcy
One of the challenges with communications in today’s hyper connected world is that much of it is not done by actually talking to someone and rarely face to face. Many initial exchanges are done via email or text and we do not even know the person, let alone have met them. This ‘lack of connection’ when connecting can mean we often are guessing about the person we are communicating with. This… Read More »Know More About Your LinkedIn Connections Personality