The Inukshuk is a symbol that has always resonated with me – “A guide for the right direction”. Sometimes one of the hardest parts of the work in defining your personal brand is identifying your purpose. Mother Theresa was a great example of someone with a purpose- to help the poor in Calcutta. Another is Guy Laliberte, the founder of Cirque du Soleil, with his dream of providing water to… Read More »Does Your Personal Brand Have a Purpose?
According to the LinkedIn expert in the UK, Mark Williams, who I mentioned last week, the new user interface for LinkedIn is coming out to most of us this month. He had a podcast on this last week which is very useful – click here to access. Something I recommend you should be doing at least quarterly is a download of your connections and data. Mark has advised that once the… Read More »URGENT – Do This With Your LinkedIn Account Now!
Since the advent of social media, I doubt there have been many events that have garnished as many comments, engagement, and mainstream media column inches as the US Presidential election, and in particular about Donald J. Trump.
I have often cited Trump, the businessman, as an example of a strong personal brand. He often followed the three C’s of branding – Clarity of message, Consistent delivery of that message and Constantly working at getting that message heard and noticed in his business dealings.
Without getting into an intense political debate, it could be argued that he delivered on the latter in his political run, but missed the mark on the clarity and consistency.
There is going to be a lot more said and written about this election, his presidency, as well as the hours spent analyzing why and how he became the 45th President of the United States.
So what were the plus and minus aspects of his campaign from a branding perspective?
Last week I mentioned that there are a lot of changes happening with LinkedIn and several people asked what news I could share. This is a link to the replay of LinkedIn’s press announcement about 3 weeks ago. The news that will probably impact you the most, is that the look and feel of your profile and the features associated with your account will be changing, in some cases quite… Read More »Changes Are Coming to LinkedIn…………Watch this space!
By the end of the day, one of the candidates may well be looking back to today as one of their best days at work, at least so far. Of course, the work for the successful President of the United States is only just beginning, some future days maybe best days and some may be the worst, it’s not an easy job for sure. The best and worst seems to be how many of you look at your own jobs and careers.
Presenteeism, time spent at the workplace while not productively engaged in work, is the new absenteeism
The conclusion of a 2015 Canadian study, The True Picture of Workplace Absenteeism, with 1,300 people including just over 1,000 employees, found that 80 percent of respondents self-reported experience with presenteeism. 81 percent indicated that they had gone into work while they could not perform as well as they would have liked.
The reasons for doing so included physical sickness (47 percent), stress or anxiety (40 percent) and workplace issues and/or problems with co-workers or managers (22 percent). Depression was specified as the cause by 15 percent of respondents.
A quick Google search of #BestWorkDay uncovers plenty of top 10 lists on ways to ensure you have your best days at work. The common advice to these problems seems to fall into two camps.
Read More »Will Today be Trump or Clinton’s Best Day at Work?
There are a lot of changes happening with LinkedIn right now, and more to come, so watch this space! The latest new feature to roll out in the US, Canada, and the UK is a salary calculator called LinkedIn Salary. “Earlier this year, LinkedIn emailed members asking them to anonymously disclose their salaries”, said Ryan Sandler, a product manager. “In exchange, they were given insight into what peers in their fields are… Read More »Can LinkedIn Tell You What Your Salary Should Be?
All Hallows Eve is the time of the year dedicated to remembering the dead. It seems fitting that on Halloween we reflect on the personal brand lessons from the news last week that Twitter will be closing down their 6-second video app Vine. It may have come as a surprise to many of you, however, the ‘Vine Personal Brand Stars’ that it helped to create have already been moving on… Read More »3 Critical Personal Brand Lessons From the Closing of Vine
Many believe that the endorsements, given by others, of your skills on your profile, are next to worthless. Following several acquisitions of companies in the artificial intelligence (A.I.) space, LinkedIn has been incorporating some of the technology into upgrades of its platform. This includes looking to make the endorsements of skills more relevant to those viewing your profile. We all appreciate the value of a solid recommendation from a colleague or client.… Read More »Are Skills Endorsements on LinkedIn Really Worth Anything?
Imagine standing at a local networking event and every second that passes, two more new people walked in the door. It would soon get packed!
This is exactly what is happening 24 hours a day on LinkedIn as 7,200 new members join ever hour. As the world’s largest professional network, with over 450 million members, LinkedIn offers a huge global business opportunity.
But can it be useful on a local level and can it help you build new relationships and grow your business or career? Yes!
LinkedIn is business focused unlike Facebook or Twitter where the lines are blurred. On LinkedIn it is understood that you are connecting for business purposes. Around 40% of LinkedIn’s 12 million Canadian members live in Ontario. A simple postcode ‘Advanced Search’ can connect you with people as close as a 15 km radius to your location or target area.
You can also search by industry, company, job title and specific keywords to accurately pinpoint the connections your business needs. It is important for you to be very clear about who you want to connect with and why.
With that in mind, here are my TOP TEN ways to use LinkedIn effectively;
Read More »10 Ways LinkedIn Can Help Build Your Local Business
‘We make a living by what we get, we make a life by what we give.’ – Sir Winston Churchill In my personal brand consulting with clients I often recommend that they pick a day that means something to their brand and that they can use to make contact with their network at least once a year. I usually advise them not to pick the usual days that everyone else does like… Read More »Do you have a personal brand day?