She Inc. – A woman's guide to maximising her career potential. © 2008 Kelly Keehn 282 pages. Paperback. 5R Score: 15/30 Main Focus – Career success for women. Five Key Take Aways Financial stability and success are key. Goals are important part of personal branding Routines and positive thinking are must's Work life balance is possible Women can be equally if not more successful in their careers. On a scale… Read More »She Inc – Personal Brand Book Review
Getting clear on your personal brand is about as easy as trying to get a flight out of Western Europe at the moment! And like getting up in the air too soon, jumping in to communicating and publishing your personal brand online could mean that your brand ends up spluttering a little, not performing optimally or at worst causing you to stop all together and come tumbling back down to… Read More »I Can See Clearly Now The Cloud is Gone!
"If old so and so had lived until tomorrow he would have been dead just a fortnight" – Albert Copcutt A little less than a year ago my father, Ronald Copcutt, passed away, today would have been his 86th birthday. As he did about his father Albert when we were kids, I now find myself doing the same, quoting him to my children or telling stories about him. When I speak… Read More »A Tribute to Values
Recently I received a request from someone who attended a speaking event that I did earlier last year. I always offer to help people or answer further questions that they might have on the subject of personal branding. With my past experience in recruitment I also offer to make introductions or share resources, which was what this person was looking for. It took me a matter of a few seconds… Read More »Does your personal brand overflow?
In the work that I do inside corporations there is an interesting extra that comes with each employee working on their own personal brands. GROUP HUGS! Actually it's more of a figurative group hug! Once the message and benefits of personal branding hits home, you often suddenly see a light come on and the person realises that if you can do this as one person……… What are the possibilities of… Read More »Are you in to group personal branding?
You probably were not on the invitation list for last weekends Academy Awards ceremony, in fact most readers of this probably only got as close to this as I did – the TV. Although one of my former clients has had the pleasure of going and has been involved in the all important tallying of the votes – apparently it's not quite as exciting as you might think! Here are three… Read More »The Oscars Connection to Personal Branding
This past week I spent some time as a mentor with PR students from Humber college at their Personal Brand Camp 2. It was great to experience the enthusiasm and thirst for knowledge as well as the considered and respectful approach that the students displayed. Also last week I contributed to the PriceWaterhouse Coopers Personal Brand Week – an online initiative via Facebook and Twitter to share tips and tools… Read More »Are you really differentiating yourself?
Image from MOLESKINE ® web site www.moleskine.com A key component of the personal brand process is to ensure that your brand is being reflected in the various ways that people see, hear, feel even sometimes smell your brand. You live your personal brand every day and it should be lived in a way that is genuine to you and reinforces your brand with those you come in to contact with.… Read More »Old is sometimes the New
If it means something to you or those you love, I hope Valentines day on Sunday was not forgotten? With love in the air, it's a good time to measure how much you love your own personal brand. How is it working for you? If the answer is not so well then very often this can be due to a disconnect between your Values and the impact that perhaps your… Read More »How much are you in love with your personal brand?
Last weeks Toonies Worth generated quite a flurry of comments and direct e-mails about video and how you present your personal brand online – especially with video. Very recently Reach launched Personal Branding.TV where you can see a whole collection of videos on the subject and they will be adding a new video every day. But video is just one of the avenues for communicating your brand, an effective and… Read More »Are you doing any of these with your personal branding?