One of the concerns about personal branding, especially if someone has built a significant online presence is that how much of it is controlled or even manufactured? People are starting to ask – who can we trust or believe? Enter – VIDEO – it's helping to level the playing field a little. Many times now we are conducting business with people half way around the world who we have never met.… Read More »Using video to communicate your personal brand
According to a recent study at MIT perhaps more than we might think in the connected virtual world we live in. They found that it's possible to predict which executives will win a business competition solely on the basis of the social signals they send. Are you someone that prefers to meet people face to face than do all of your dealings by phone and/or virtually? Previously you might… Read More »How important is your charisma to your personal brand?
Making any type of job move, internally or externally, is going to be difficult in the current climate, given that if companies are hiring they are more likely going to be tougher on getting exactly the right fit – otherwise they will run light and save the money. But what can you do if you not only want to make a move, but possibly one in to a new area? Take… Read More »How can you make a job move in the current climate?
This was a question posted to me by Wallace Immen at the Globe & Mail toward the end of last year and one of my suggestions was used in a recent article. Here are my 5 recommended resolutions for your personal brand in 2010. 1. Who can you be developing and mentoring? As 2010 see's companies coming out of the recession and starting to expand they will be looking to… Read More »How can you take advantage of an improving economy in your career?
On the twelfth day of Christmas my brand strategist advised to me; Continue to personally brand, Network all the time, Reflect your consistent brand, Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate. Know what makes you special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. Now that you have clearly defined what your… Read More »The 12 Days of Personal Branding – Day 12, the final day.
On the eleventh day of Christmas my brand strategist advised to me; Network all the time, Reflect your consistent brand, Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate. Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. Too many times we come to reply on our network when we want something,… Read More »The 12 Days of Personal Branding – Day 11
On the tenth day of Christmas my brand strategist advised to me; Reflect your consistent brand, Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. Everything that you do or use are also a reflection of your brand and they communicate if… Read More »The 12 Days of Personal Branding – Day 10
On the ninth day of Christmas my brand strategist advised to me; Dump the resume, Build an effective plan, Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s.
On the eighth day of Christmas my brand strategist advised to me; Build an effective plan Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate. Know why you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. Once you are clear on your message you need to set a plan to communicate it effectively. In letting your target audience know about you… Read More »The 12 Days of Personal Branding – Day 8
On the seventh day of Christmas my brand strategist advised to me; Have a clear PBS, Know your key strengths, Dif-fer-ren-ti-ate Know how you are special, Find out what others think, Set measurable goals, and have very clear and focused VP’s. When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures… Read More »The 12 Days of Personal Branding – Day 7