Today sees the return to school for children here in Canada. There is a mix of excitement, trepidation and relief – and that is just the parents! It used to be all about learning the 3R's. But with the todays reality children have many more options and challenges as well as probably a lot more to learn than just three! September is also viewed as 'the start to a new… Read More »Back to school for your personal brand
Last week someone bid $2.6 million for charity to have lunch with Warren Buffett – now that really does place value on someone's personal brand and expertise! My Dad always said there was no such thing as a fr^e lunch and when you are meeting someone for lunch for business you need to make sure that you treat it like any other business meeting. Define the objectives and goals for… Read More »Who would you pay to come to lunch with you?
A short while ago I had the pleasure of presenting at the National Technology Youth Leadership Conference put on by the bioscience students at Queens University for grade 11 and 12 students from across Canada who are interested in pursuing bioscience. The group were an incredibly enthusiastic and engaged bunch and I really enjoyed their energy. Also I was blown away by their ability to very quickly grasp… Read More »What do 11th & 12th Graders Make of Steve Jobs or Bill Gates Personal Brand?
This week saw a delay in getting the Tuesday Toonies Worth out – my mistake. I was away speaking at a conference the past few days and for some reason could not access my blog to post todays thought. No excuses – I should have checked, even better I should have pre-booked the post and made sure that it was all ready to run before I left for the conference.… Read More »Honesty (and consistency) is the best personal brand policy
Recently I received a request from someone who attended a speaking event that I did earlier last year. I always offer to help people or answer further questions that they might have on the subject of personal branding. With my past experience in recruitment I also offer to make introductions or share resources, which was what this person was looking for. It took me a matter of a few seconds… Read More »Does your personal brand overflow?
This past week I spent some time as a mentor with PR students from Humber college at their Personal Brand Camp 2. It was great to experience the enthusiasm and thirst for knowledge as well as the considered and respectful approach that the students displayed. Also last week I contributed to the PriceWaterhouse Coopers Personal Brand Week – an online initiative via Facebook and Twitter to share tips and tools… Read More »Are you really differentiating yourself?
Never underestimate your strengths. The things that you do so naturally are sometimes ignored. Very often the skills that we use every day that come to us so easily are the ones that we almost take for granted. Because they really are no effort for us we run the risk of not leveraging them as much as we should. Others see those unique skills much more clearly and because they… Read More »Are you really leveraging your strengths?
My approach in life has always been to give, help, inform or support without the expectation of reward – beyond the fact that the person or cause I am helping is hopefully a little wiser or just feels a little better about themselves and their position – it's a core part of my brand. In online forums and other social media I have been signing off 'Just My Toonies Worth" for… Read More »Welcome to Just My Toonies Worth – 30 seconds or less of personal branding tips, resources and ideas