brand

Which is More Important – Medals or Brand?

As the 2014 Winter Olympics in Sochi draws to a close, one thing always interests me – the medal count. Some media produce tables that rank countries in order of the number of Gold medals. Other media produce table with total number of medals. Often it is the country’s media that dictates which one is more favourable. So which one is right? Well according to the Olympic charter the spirit seems… Read More »Which is More Important – Medals or Brand?

Whats Upp? – $19 billion For Getting Interview Rejected That’s What

It turns out that one of the co-founders, Brian Acton, of What’s App was rejected by both Facebook and Twitter!   Sometimes getting rejected for a job can pay off. In the same year (2009) he and a friend and colleague from Yahoo founded WhatsApp the instant messaging service with now over 450 million users just sold to Facebook for $19 billion!  That is over $350 million per employee! What… Read More »Whats Upp? – $19 billion For Getting Interview Rejected That’s What

So More Canadians Did This Than Watch the Superbowl

According to not completely scientific research by Google, more Canadians watched yesterdays Superbowl ads than the actual game.   And of course we are not talking about the Canadian ads that are overlayed on the US broadcast. Still the most watched event in the US each year the attraction to the ads seems to becoming more and more intense.  See what all the fuss was about – The Best &… Read More »So More Canadians Did This Than Watch the Superbowl

Which came first the coffee, the cup or the store(y)?

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      Many people know me for driving past a Tim Hortons (or three!) to get to a Starbucks! As I only drink black coffee the connection I have to Starbucks is more than just the coffee – its the other emotional connections I make with the brand.  Starbucks marketing team has been held up as a great example of using social media to engage consumers and they have… Read More »Which came first the coffee, the cup or the store(y)?

Does your leadership brand determine the culture?

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  Perhaps contrary to the belief of some, enthusiasm is one thing but leadership does not have to be all screaming! At a client branding workshop last week the subject of leadership or rather leadership brand came up and was a recurring theme throughout the company's retreat. Leadership both internally and externally is a strength for this client and something that I believe will be a key differentiator to their… Read More »Does your leadership brand determine the culture?

Will Toronto’s Brand Ever Live it Down?

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  With todays snow storm the memory of Toronto's mayor a few years ago calling in the army to clear the streets always comes to mind and this video is just a priceless capture of that sentiment, many in Canada will probably never let Toronto forget it! A fun piece for a snow day!  

Why Bell Canada Will Never Be Successful – and L.L. Bean will continue to be.

  Just before winter started (or at least was meant to start) we ordered some new winter jackets and ski pants for the kids and we ordered then via L.L. Bean. A few weeks earlier we switched our TV to Bell satelite. The L.L. Bean order arrived promptly and one pair of pants was on back order and one jacket was the wrong size. A replacement was sent out the… Read More »Why Bell Canada Will Never Be Successful – and L.L. Bean will continue to be.

Review Your Year With No Fear – What three words describe you?

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  One of the interactive exercises that I do with audiences in my keynotes and workshops is a corporate branding one. We split the room in to groups who are given the name of a coffee store and they have to come up with three words that best describe that store.  Usually I pick Starbucks (Expensive, American, Barista – are three common responses), Tim Hortons (Canadian, Timbits, Hockey) and Coffee… Read More »Review Your Year With No Fear – What three words describe you?