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7 Things You Need to Know About Personal Branding

This year is the 20th anniversary of Tom Peter’s article in Fast Company entitled “The Brand Called You.” Most recognize the article as the ‘birth’ of personal branding or at the least the first time that the concept of having a personal brand appeared on the business radar. If you Google “Brand Called You” the article still appears at the top of the rankings. He wrote; “Regardless of age, regardless… Read More »7 Things You Need to Know About Personal Branding

Is It Finally Time to Move Your LinkedIn Profile?

A recent workforce survey by the recruiting firm Spherion found that as many as 85% of workers have some sort of side hustle, earning some form of supplementary income. So the timing of a recent LinkedIn profile update (or rather return) could be good news for many of you.  Making others aware either verbally, with a website or online with your LinkedIn profile may not make sense to everyone. in fact, according… Read More »Is It Finally Time to Move Your LinkedIn Profile?

How Do I Turn Off Birthday Notifications on LinkedIn?

Firstly, LinkedIn is a networking platform and people like to network with those they know, like and trust, making an emotional connection so I would encourage you to look for ways to leverage this contact from your network that is congruent with your personal brand. For example: Share with them what you did on your birthday (I had a colleague who always looked to do something different every year). Send… Read More »How Do I Turn Off Birthday Notifications on LinkedIn?

How Do I Connect With a 3rd Degree Connection on LinkedIn?

The new user interface does not allow you to connect with all 3rd-degree connections as simple as clicking the blue ‘Connect’ button. So you might think you have to upgrade to Premium to be able to do that, but even then that may not work. Here are 5 quick workarounds; Join a group they are in and then send an invitation to connect. You can do this up to 15 times a month.… Read More »How Do I Connect With a 3rd Degree Connection on LinkedIn?

Don’t Ever Do This to Your LinkedIn Summary

The LinkedIn redesign has been much maligned and continues to offer challenges for regular users in not providing useful data or intuitive use and engagement.  It also does not help the general user because the look and feel are making us all look the same. And a new feature that has been introduced could make you sound blander than ever! Now I am all for saving time and we all want to focus… Read More »Don’t Ever Do This to Your LinkedIn Summary

Where Can I See a Sent Invitation to Connect on LinkedIn?

There may be times when you want to review the unaccepted invitations that you have sent on LinkedIn. Perhaps even withdraw a few if there has been no response after a while. It is good to keep in mind that people at not on the platform every day so leave invitation requests open for at least a week or two before withdrawing. I have recorded a short instruction video to… Read More »Where Can I See a Sent Invitation to Connect on LinkedIn?

How to Stay Anonymous on LinkedIn

I was recently asked, “Can people see when you looked at their LinkedIn profile?” The simple answer is yes IF you have not changed the default privacy settings on your profile. I often see it recommended that you have your profile switched to full view all the time. The argument is that after all this is a networking platform.  However, as you know when you look to see “Who has viewed… Read More »How to Stay Anonymous on LinkedIn

How to Easily Find What Interests You on LinkedIn

Although the new LinkedIn interface has been designed to have a cleaner look and make the whole platform easier to use, the search bar can be an experience in frustration. For searches of people, companies or jobs the search bar seems to work well, most of the time. But in looking for groups or perhaps a slide deck on Slideshare, it really can be a needle in a haystack. A very… Read More »How to Easily Find What Interests You on LinkedIn

Why are my LinkedIn invitations not being accepted?

This week’s tip is a question from a reader, Graham, about LinkedIn invitations; Q: I have a query concerning the sending of invitations to connect. I was only averaging a response rate to my invitations to connect of about 25% to 27%, so I tweaked my invitation message and got my response rate up to 55%. I still think that is too low for a platform based on interactions and… Read More »Why are my LinkedIn invitations not being accepted?

Connecting Sales, Marketing & You Inc on LinkedIn in 2017

Below is my TED-style talk at the Haste & Hustle conference earlier this year – includes the Pinata BBQ Accountant story. It is imperative that you understand how to leverage LinkedIn’s benefits for the sales AND marketing of You Inc. and build a profile that stands out. Paul Copcutt will show you how to use LinkedIn to communicate your personal brand in 5 minutes a day, as well as offer… Read More »Connecting Sales, Marketing & You Inc on LinkedIn in 2017