LinkedIn

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. 😁  I did one post without a photo that flopped,… Read More »Publish and Be Damned

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

Have You Suddenly Become Invisible on LinkedIn?

It was Heraclitus, the pre-Socractic Greek philosopher who said that “Change is the only constant in life” and I am beginning to think this must be LinkedIn’s tagline or mission statement! LinkedIn has been on a tear for quite sometime hinting about or making changes, tweaks and improvements and some unnecessary or at least not urgent changes too! Even though you might just have got to the point of having… Read More »Have You Suddenly Become Invisible on LinkedIn?

The Good, The Bad and The Ugly of Buzzwords

LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords

What Would You Like to Know About Someone Before You Meet Them?

Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources.  But Googling someone only gets you so far.  With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?

Tired of too many irrelevant LinkedIn connection requests?

We all have times on LinkedIn where we seem to get a flood of irrelevant connection requests. You check your network notifications, see the invite and think “Why has this person reached out to connect?”  You see no relevance in their background or experience and with that awful generic invitation message you have no idea if they really are trying to connect with you for a specific reason or they… Read More »Tired of too many irrelevant LinkedIn connection requests?

Is It Best to Look Back or Forward?

This was a question I was wrestling with my 2019 planning. You probably struggled with reading almost anything, anywhere over the last few days without stumbling across an article about habits, goals or resolutions or a combo of all three. To be honest I started to find it all a bit confusing. Perhaps I am making it more than I should. BUT there certainly seems to be some disagreement over the… Read More »Is It Best to Look Back or Forward?

No-one Is Waiting For Your LinkedIn Updates

I am sorry to break this to you, but no-one is waiting by their computer or phone to see what you just did on LinkedIn or recent profile edits.  There, I told you.  Fact is we are all busy, we all have multiple notifications from numerous platforms and software and we are overwhelmed.  Chances are you are not surprised, shocked or maybe not even upset. After all it has been… Read More »No-one Is Waiting For Your LinkedIn Updates

Did you see this new LinkedIn posting feature?

LinkedIn can be a frustrating beast at the best of times. The platform has numerous glitches and errors that need addressing, some of them have been going on for months. And then on the other hand they launch a new feature which you have to question the purpose or the value of, like this latest one in the posting into your newsfeed. This is being rolled out fairly rapidly so… Read More »Did you see this new LinkedIn posting feature?

Do you have this on your LinkedIn profile?

This tip is from a question which was sent to me by Carol via the voicemail feature you can see on the teal coloured tab on the right-hand side of this page.  You can listen here; This is what I think; Firstly, good for you for looking at adding different media to your profile and making it more what I call ‘3D’. More and more of us are consuming content… Read More »Do you have this on your LinkedIn profile?