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What do people say about you when you are not in the room?

Listen to the full episode What you will learn from this episode: Find out why you should focus more on understanding the soft side of your skills more than the technical ones Discover tools and resources to help you uncover your strengths and leverage them Find out how other people perceive you to help you build your personal brand and your real estate business 3R’s – Read, Resource, Reflect Read:… Read More »What do people say about you when you are not in the room?

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship

What’s Important Right Now?

May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes.  We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?

Is it a Mayday or May Day?

I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence.  Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?

New Opportunity on LinkedIn to Showcase your Personal Brand

After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand

What Happens If You Don’t Have a Face for Video?

Jerry Springer, the salacious TV host and one-time Mayor of Cinncinatti, once said “Someone said I had a face for radio and a voice for newspapers” You are probably tired of hearing everyone telling you that to get noticed anywhere you must be using video.  But what happens if you are not comfortable in front of or using a camera?  What if Video is Not For Me? Not everyone is… Read More »What Happens If You Don’t Have a Face for Video?

3 Quick LinkedIn Messaging Tips

Marshall McLuhan, Canadian philosopher and predictor of the internet 30 years before it existed, coined the phrase “The medium is the message” With the changes that have happened with LinkedIn and the fact we have so much information ‘thrown’ at us, 1:1 personal messaging is starting to increase in importance and have a real impact on the platform.  Take the following CUE when messaging your network;  Clarify your intent. People… Read More »3 Quick LinkedIn Messaging Tips

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

How on Target is Your Barista?

Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?